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Portals wars: OneDome says it is now No.4 after you-know-who

Platform makes claim as it reveals that Barratt has signed up its three key brands to the portal.

Nigel Lewis


Property portal OneDome has signed up the UK’s largest house builder Barratt Developments to list on its growing platform as it claims to be the fourth largest portal for traffic and lead generation.

The platform, which is one of half a dozen offering an alternative to Rightmove, Zoopla and OTM, says three of the developer’s brands will now list their properties.

These are Barratt Homes, David Wilson Homes and Barratt London.

OneDome has also recently begun listings agent and developer properties on Facebook’s Markeplace platform and that 1.7 million people visited its two main sites – OneDome.com and NetHousePrices.com, which it bought in July 2019 – generating a combined 170,000 buyer and tenants leads a month.

“We’re really pleased to be listed with OneDome, helping to promote our homes and drive more enquiries,” says James Wallace, Group Head of Digital and Marketing of Barratt Developments.

“As the country’s leading housebuilder we want to work with a wide choice of leading portals, making property search as convenient as possible for potential customers.”

Link to Proptech featureBabek Ismayil, OneDome Group’s CEO (pictured) says: “This is an important milestone for us, and one which provides us with an opportunity to further grow our property portal, and work with a reputable and high-profile brand.”

The Barratt deal follows property portal sign-ups by several leading estate agency names last year, including the Andrews Property Group, Arun Estates, Coopers Residential, Hunters, Martyn Gerrard, Michael Jones, Robinson Michael & Jackson and Winkworth.

January 22, 2021

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