OnTheMarket is returning to TV on Boxing Day with its sing-along Chas & Dave inspired advert promoting the portal’s ‘new and exclusive’ listings that was last seen in August.
Its campaign will also later include radio and online as well as a six-sheet poster advertising blitz on London.
The TV advert is designed to catch the surge in online house hunting that takes place every year after Christmas Day as the nation clears up its wrapping paper and turns to the portals for home moving inspiration.
OTM’s campaign is to run throughout the end of December and January and will reach 35.8 million adults across the UK who will have the opportunity to see the ad nearly six times.
It will appear on ITV, Channel 4 as well as digital channel including Sky as well as the main catch-up services.
OnTheMarket will also return to radio after the TV campaign has begun including Heart FM, LBC, Virgin, talkSPORT, Radio X, Kiss FM ad Absolute Radio, as well as many local regional stations.
“We know that our multi-channel marketing approach is both effective in building brand awareness and efficient in generating traffic and leads so it’s very exciting to have our TV advert back on screens from Boxing Day when online property searches start to peak,” says Helen Whiteley (left), Commercial Director at OnTheMarket.