The new boss of Propertymark, Tim Balcon, has confirmed that the organisation’s plan to jettison ARLA, NAEA and NAVA and create a single organisations is to go ahead, following his arrival four months ago.
During an interview with The Negotiator that will be published in full within the next issue of our magazine, Balcon said the dropping of these historic brands was part of a new focus for Propertymark.
He said that the organisation wants its core message to come from a single organisation rather than being diluted via a multitude of sub-brands.
“They all share the same purpose which is to be professional and we all sign the same code of conduct, and those are the things we’ll share under one brand,” he says.
“By coming together it gives us a much stronger voice, but it doesn’t mean we’ll make everyone the same; Propertymark will still recognise those different skill sets.”
Balcon says Propertymark has achieved a lot of things in the past including adding value for its members, but that the property industry is due to become more of a ‘profession’ in the coming months and years, and that agents will have to prove they are competent, knowledgeable and practice in a way that instils trust in the consumer.
“And although RoPA isn’t the government’s highest priority at the moment, it’s eventual implementation will help in this move to greater professionalisation,” he says.
“We want Propertymark to take agents from the basic entry-level requirements of RoPA and move them forward a being a professional.”