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Purplebricks launches into Florida with fifth US operation

Company says it has plans for more states, and claims that atmosphere of distrust among US public in 'experts' is helping company get a foothold.

Nigel Lewis

Purplebricks has announced this morning that it is to launch a fifth operation in the US after establishing a new team serving the Tampa and Orlando property markets.

It is now a year almost to the day since the company entered the US with its Los Angeles operation and its latest launch gives it a presence in seven US states.

These include within New York and its surrounding areas including New Jersey and Connecticut. Other launches have included in Sacramento, Phoenix and Fresno in California; Phoenix in Arizona; Las Vegas in Nevada and now Florida.

michael bruce“This is our fifth regional launch since starting out in Los Angeles twelve months ago and reflects our confidence in the U.S. opportunity and the reception we are achieving state by state,” says Michael Bruce, Global CEO of Purplebricks (left).

“We are encouraged by our progress in the U.S. and excited about the potential in Florida, and we continue to identify new markets in the US where our value proposition can greatly benefit both consumers and agents.”

Bruce also claims that there has been a ‘total cultural shift’ in the US favouring ‘transparency’ and that the recent political upheavals over the pond have whittled away at public trust in many ‘experts’ including estate agents, or realtors as they are called there.

“Our recent research suggests that only 11 per cent of Americans “completely trust” real estate agents,” he says. “In response, Purplebricks’ offering is designed to give consumers total transparency and control over their home sale, and this is why we are being successful.”

The Florida launch gives Purplebricks access to a property market with 5.2 million people, 3.4 million homes and annual property sales of 236,27 homes.


September 25, 2018

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