BREAKING: Purplebricks launches single £999 selling fee under new ownership

Just four days after Purplebricks shareholders voted to sell the company for £1, new owner Strike has announced a huge overhaul of its former rival’s pricing structure.

Until now Purplebricks had a £1,499 London selling fee plus a £1,349 fee across the rest of the UK, but now it will sell homes for £999 across the nation.

The previous prices were introduced by its now departed management team who earlier this hiked its fees in a bid to shore up its finances.

Strike boss Sam Mitchell (pictured) says the move is designed to start a new growth strategy and re-introduce “the disruption that first made it a consumer champion and a household name”.

He says the new fees strategy represents a reduction of 26% on Purplebricks’ previous pricing for properties outside of London and a reduction of 67% for properties within London and the South East. The agency has retained its package which enables vendors to pay their fee later if they use Purplebricks’ conveyancing service.

Pro-pack

For the pro-pack, which includes accompanied viewings, the nationwide price will be just £1,699.

Both packages include professional photography and floor plans, as well as the services of a Local Property Partner, backed up by a central property support team to see all customers through the whole property purchasing journey through to sale completion.

“We are back in the game with a new value offering, returning to our roots as a major disrupting force in the industry,” says Mitchell.

“With the support of our new owners, we are going on the offensive again with the launch of the first element in our new strategy to recapture market share and provide consumers with a much-needed value offering in these difficult economic times.”

Read more about Purplebricks pricing.