The 3,000-plus estate agents signed up to the four groups under the umbrella #SayNoToRightmove campaign are being urged by its leaders to sign up to soon-to-launch Boomin and help ‘take on the established portals’.
And like other founder firms, member agents who sign up to use Boomin will get free use of the platform until 2022.
In an email sent out last night and passed to The Negotiator by a recipient, the four leaders of the campaign urge #SayNoToRightmove members to join Boomin because it will be without any ‘serious contractual obligations’ and with a promise from Michael Bruce that Boomin will never be like the incumbent property portals.
The four leaders – (pictured, above LtoR), David Thomas, Rob Sargent, Murray Lee and Paul Davies – have also been reassured that while a lot of the data will start from Boomin and be passed to agents at the request of customers, the data will always contractually belong to the agents.
Bruce (left) has also confirmed that the platform expects to spend more on marketing to the public than Rightmove, Zoopla or OnTheMarket when it launches later this year.
The four agent leaders say they are prepared to forgive the Bruce brothers’ ‘purple past’ and reveal they have signed up their firms to Boomin.
These are Acorn, Liberty Gate, Dreamview Estates and At Home Estates.
“Whilst our supporters are not under any obligation to follow our lead, we do believe the success of challengers, innovative agents and consumer friendly concepts with significant marketing money to elevate their brand will help ensure better value across the portal sector,” they say in the email.
“We therefore feel comfortable in recommending you take a very close look at what Boomin has to offer.”