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Student lettings firm told to give competition winner her prize

Homes For Students is told by advertising industry watchdog to comply with the T&Cs of its own promotional competition.

Nigel Lewis

homes for students aSA lettings

A Harrogate-based lettings company that is one of the largest providers of student accommodation in the UK has been told to pay a competition winner their prize.

HomeForStudents, which advertises student accommodation to let in over 50 student cities, ran a competition promotion which included various prizes including vouchers.

Like many other estate agents, the company uses competitions frequently to promote its service, which offers tenants a range of benefits including fast broadband and utility bills included in the rent at its 32,000 properties.

But one of the competition entrants, who is believed to also be one of its tenants, complained to the Advertising Standards Authority (ASA), challenging whether the original advertisement was misleading because, although they won, she did not receive the vouchers.


“We spoke with Homes for Students LTD and reminded them that advertised prizes must be awarded to a competition winner as per the terms of the competition,” says an ASA spokesperson.

“They agreed to send the complainant the vouchers as advertised, and we resolved the matter informally.”

By failing to send the competition entrant her prize the lettings agency could have breached the ASA’s CAP code, which in relations to competition promotions, says: “The terms and conditions should state how prize winners will be informed, and prize-winners should usually receive their prize within 30 days.”

Read more about the regulation of prizes and competitions.

September 15, 2021

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