OnTheMarket reaches out to Channel 4 TV audience

OTM Channel 4 TV image

Property portal, OnTheMarket has launched a new TV series titled ‘Finding The Cornish Dream’ with Channel 4.

Developed in partnership with MediaCom Creative Systems and produced by Flicker Productions, the new series is a first for OnTheMarket and forms part of a wider campaign to build awareness of the property portal’s growing consumer offering for buyers and sellers.

The three-part observational TV series follows the stories of Cornish estate agents as they take prospective buyers through a selection of dream houses in Cornwall and addresses some of the local narratives around local homeowners struggling to buy and the aspirational buyers coming to the coast.

Throughout the series, a number of OnTheMarket agents will be featured including Webbers, Marshalls, and Lodge and Thomas.

Commissioned by Jasper Hone at Channel 4, the weekly series started at the end of August and also features Caroline Quentin as the series narrator.

As well as sponsoring the series on air and across All4, OnTheMarket will be driving a social campaign across their channels in support of the launch.

Jason Tebb, Chief Executive Officer of OnTheMarket, comments: “We are very pleased to be working with our creative partners on ‘Finding the Cornish Dream’, as it’s a series that shines a light on the real stories behind the biggest financial decision of many peoples’ lives, which is of course moving home. While the stunning homes and beautiful Cornish backdrop might catch the eye, as we always say, property is a people business and it’s the personal journeys of the home movers and agents who really steal the show.”


What's your opinion?

Back to top button