advertising
-
Marketing
‘Is Facebook a more compelling platform than the big portals?’
Starberry’s Ben Sellers says harnessing Facebook's user base for estate agency marketing could transform digital innovation in the sector.
Read More » -
Latest property news
Zoopla data reveals buyer demand tracking 14% ahead of early 2023
The uptick in demand is coupled with a seller bounce on the portal which started earlier than anticipated on Christmas Day.
Read More » -
Latest property news
‘Post-Christmas sales surge will be biggest since pre-Covid’
Rightmove reckons the expected surge in property searches on Boxing Day will be almost three times larger than the year before Covid struck.
Read More » -
Latest property news
BLOG: How we avoid ‘funnel failure’ and connect with new landlords online
Ali Durrant says online funnels are becoming ever more talked about in the property market but getting it right is crucial to success.
Read More » -
Housing Market
Rightmove attempts to stimulate market with big ad campaign
Rightmove’s ‘This Is it’ advert will be played across key programmes including the remaining Premier League football fixtures, Gogglebox and Love Island reaching millions.
Read More » -
Latest property news
The House at Pooh Corner – Savills launches ad campaign with Winnie theme
New Savills ads are designed in the style of Winnie the Pooh cartoons with poetry to attract potential buyers.
Read More » -
Supplier advice
Tenant referencing made simple
Ross Nichols of Just Move In explains how a new way to check the probity of tenants takes away all the pain and hassle.
Read More » -
Features
The Negotiator Conference – Tili’s behind it to help to support you!
For those of us whose line of work is helping people move house, we know all too well how stressful an experience it can be for our customers. That said, we shouldn’t ignore the stresses and demands facing owners and staff of residential agencies themselves, with uncertainty and change in the property business always guaranteed. It’s becoming more and more obvious that truly overcoming these challenges (Brexit, regulatory changes, political outlook) involves not just solving customers’ or agents’ woes in isolation, but by looking at the landscape with ‘2020 vision’ and synergistically tackling both customer and agent problems through innovation. Ian Crowther, Commercial Director of Tili, comments: “Agents are already making time to implement regulatory changes and refine their processes, but equally they’re looking for that meaningful long-term change and innovation that’ll see them thrive by delivering an unparalleled customer experience.” “Our partners want to hear the early success stories, ‘who’s doing what?’ and ‘how will this help us to offset these challenges?’, where are the opportunities and how do we grab them and run with them in this challenging new climate?” Scott Holmes, Marketing & Communications Manager of Tili says: “Recently we’re seeing agents moving away from strategies…
Read More » -
Features
Business on the line
Traditional or online? Which agents will win the battle? The lines are blurring, says Andrea Kirkby and it’s service that is key in this changing, challenging market.
Read More »