Brian Farrell
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Guest Blogs
Business support, software and services – how to get ‘bang for your buck’
When times are hard, it’s critical to analyse your investments – from software tools to additional services or business support. Brian Farrell, offers his advice on maximising your ROI.
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Latest property news
Street and Acaboom promise ‘seamless’ package for agents
Both companies say their new integrated system will benefit agents from the moment an appointment is made.
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Supplier advice
How estate agencies can truly differentiate from their competitors
Acaboom offers a market appraisal toolkit that helps agents create impactful digital presentations and proposals that give undisputable reasons to select an agent – regardless of fees. Here, CEO Brian Farrell discusses the importance of differentiation.
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Latest property news
Leads to your pocket
Acaboom has launched a one of a kind new app for iOS and Android mobile devices 'Acaboom In Your Pocket' that helps busy agents win instructions on the move.
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Products & Services
More letting agents embrace floor plans
There has been a surge in the use of floor plans in rental property listings, according to Metropix, a major supplier of floor plan based products to the residential estate agency market. The figures, which have been gathered via Mouseprice, reveal growth of 182 per cent across a three-year period. In June 2012 just 5.71 per cent of properties listed included a floor plan, while the figure in June 2015 had risen almost threefold to 16.08 per cent. These findings were further supported in recent research among sellers and landlords by Rightmove, in which 43 per cent of landlords said that they would not instruct an agent if they did not provide a floor plan. Furthermore, the same research revealed that many tenants rank the ability to view floor plans as a priority. Rightmove report that many tenants rank the ability to view floor plans as more important than main image and summary text and second only to a selection of images for the property. Brian Farrell (left), Director of Metropix, said: “The Rightmove research tells us that tenants might completely ignore a property without a floor plan so I am not altogether surprised that we have seen such a…
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