CGI
-
Features
Virtual property viewing
As Covid restrictions hit, the proptech community stepped forward with a range of ways to view a property remotely. Richard Reed talks to the suppliers who have sparked a revolution in how we conduct viewings.
Read More » -
Latest property news
DCTR in the house
DCTR (previously known as Doctor Photo) is launching DCVR – a new virtual reality service, that will be a step-change in the way new-build properties are marketed online. Following recent investment and team expansion, DCTR believe their new CGI service will radically change the way both new build properties and estate agent brands are presented online. Unlike traditional VR tours that rely on a physical property to be scanned and recreated as 360-degree hotspots, DCVR enables users to walk freely through a CGI model created from plans. Users can change materials, play music, watch videos, open Matterport tours and more, all within their virtual tour. As well as property walkthroughs, Tom Durrant, Director, believes their other DCVR products will open up the way agents do business, build relationships and tell stories about their brand online. “Whilst our DCVR walkthrough is a great solution to selling a house that’s not been built, we can also create a Virtual Show Home and a Virtual Estate Agent Office too. So if you want your virtual marketing suite to be in a boat for your coastal development, or your office to be a castle, it’s all possible! With DCVR the only limit is your…
Read More » -
Features
Can photo enhancing really help improve your Rightmove stats?
The quality of your photographs can make the difference between a quick sale and a property that sits in inventory for months. KeyAgent, for example, claims one agent who used its photo-enhancing app PropertyBox, managed to boost their Rightmove stats by 15-20 per cent. KeyAgent also points to research from AXA which shows that when people were asked to guess the value of a one bed flat, their estimates increased by 21 per cent once it had a photo makeover. Yet many agents are still doing the bare minimum – and their photos show it. Meanwhile the world of photography has embraced technology and that means, as Tom Durrant of Doctor Photo says, “Things are moving on, and pretty quickly, as well.” Blending the virtual world with the real world is the big trend right now – not just showing houses as they are, but as how they will be, or could be. For instance, Doctor Photo carries out facelifts on photos that go beyond Photoshopping a bit more contrast or correcting the white balance; Tom calls it “our digital surgery service.” That can mean decluttering, editing out cars parked in front of the house or wheelie bins that have…
Read More » -
Features
Print matters
Are printed brochures, direct mail and window displays still relevant in today’s digital market place? Nigel Lewis reads between the lines.
Read More »
