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    How to use video marketing in 2020

    With Christmas just around the corner – not to mention a festive election – you might find December is a bit quiet. The perfect opportunity, then, to hone your video strategy, ready to make an impact in the New Year. To help you get started, here are five ways estate agents can use video to engage audiences: 1 Let’s talk about you Video is the perfect way to showcase your agency – but we’re not talking stuffy, corporate films. Create an ‘about us’ video that shows the personal, authentic face of your business. Go behind the scenes for an intimate look at how you operate, don’t be afraid to add humour (but maybe avoid the Christmas party). TIP: Don’t look directly into the camera – it can appear sinister and unnerving. Look over the shoulder of the person filming. Introduce your team – so new customers know who will be helping them buy, sell or let their homes and put a face to the name. Show them at work, with customers or looking round a property. Some people will feel awkward at first, so shoot plenty of footage while they get comfortable. You can edit it down to choice soundbites…

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  • Latest property news
    Latest property news

    Technology to ‘revolutionise’ video tours

    With a growing number of agents are now using videos to enable them to walk house-hunters through a home virtually and highlight the property’s best features, Vieweet has taken the decision to launch new technology that it believes will radically transform video tours. Vieweet 360 Tours, which allow online browsers, including prospective purchasers and renters, to take an interactive property viewing via their mobile phone or tablet, is being targeted at agents in the UK that currently use or may be interested in creating virtual tours to help market and promote properties that they are marketing for sale and to let. It combines a ‘fisheye’ lens and extending monopod with a new App – all of which allows a virtual tour to be filmed, edited and shared with a potential buyer or tenant in a matter of minutes. Co-Founder Domenic Versace said, “Vieweet 360 is set to revolutionise the way property professionals create virtual tours. For the first time, they can get a complete virtual tour live online moments after the photographs have been taken. It’s 100 per cent mobile, there’s no need for expensive digital SLR cameras or complicated editing equipment, and the Vieweet App does all the hard…

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