‘How to take on the corporate estate agents on your patch and win’

Estate agents are aware of the seismic shifts taking place under their feet from game changing proptech launches and the increasing importance of online to legislation reform and the impact of Brexit. The days of turning a key and waiting for buyers to throw their money at us are done. But estate agents who are brave enough to ride these shifting tides will fast-track themselves to the top. Swim against them, and you’ll suffer a very different fate. The success of the housing market underpins confidence in the economy and I see it as our responsibility to work harder and smarter than ever before, so we can keep it afloat. We can continue to blame the adversarial nature of the current property market for our shortcomings or we can adapt. There will always be a market leader in your neighbourhood – and it should be you. My company, Horton and Garton, sells more properties across the pricey West London postcodes of W4, W6 and W12 than any other estate agency. We don’t spend the most money on advertising and it isn’t dumb luck. We work harder and smarter than our competition by offering more than our rivals. What do you need to do to set yourself apart…