HouseSimple
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Latest property news
HouseSimple national ‘free to sell’ roll-out to include portal listings and For Sale sign
Hybrid estate agency appoints media firm Citypress to launch a digital blitz across the the UK for its national launch.
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Latest property news
Estate agent rails against HouseSimple’s ‘race to the bottom’ free service
North West agency owner Maurice Kilbridge turns to Twitter in frustration after losing vendor instruction to the online agency.
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Latest property news
HouseSimple’s move to offer its service for free is a ‘massive mistake’
Hybrid agency's bold move to 'go free' and instead upsell them mortgages and conveyancing services has been criticised by one of its former competitor CEOs.
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Latest property news
HouseSimple offers vendors a free ‘no catch’ service
Offer appears not to be a stunt but makes no mention of fees for viewings, which it normally charges extra for.
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Latest property news
EasyProperty could close as investment fund launches takeover bid for parent company
Toscafund is to offer 600 shareholders in eProp 50p a share but says something must be done about ailing online-only part of business including possible closure or sell-off.
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Latest property news
Share of property sales market held by online agents continues to shrink
Figures from home buyers' website TheAdvisory shows market share slipping for second fortnight but continuing dominance of online market by Purplebricks.
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Latest property news
London and South East’s million-pound homes monopoly continues, report shows
Just over three quarters of all homes for sale at the moment over £1 million are in the capital or its commuter town counties.
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Latest property news
Online and hybrid rivals of eMoov hoover up former employees
Online and hybrid agents are taking on many former employees of eMoov including Purplebricks, OnlineEstateAgents.com, Keller Williams and Housesimple, research by The Negotiator can reveal. Of the 50 or more local property experts formerly working for eMoov on a self employed basis, half have yet to find new roles while 10% have secured roles outside the property industry and a further 20% have found roles at traditional agents. One example is Paul Radloff, who was a local property agent for eMoov in the South East but is now working for Sequence as a branch manager at its office in Lewes. But a fifth have secured jobs at former competitors of eMoov’s including one of the most senior, Richard Olliffe (picture, left), the company’s former Group Sales Director since November 2017. He has started a role at Purplebricks as a Sales Director. And eMoov’s Midlands Territory Manager Ben Burgin has joined Housesimple as an estate agent covering Lincolnshire and South Yorkshire. He joins at least three other former eMoov field representatives at the Essex-based hybrid agency including Reece Maddick and Jack Malnick. Malnick was formerly National Sales Director at eMoov but is now Housesimple’s Operations Director. Also, two former eMoov local…
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Latest property news
HouseSimple’s new #whosderek TV ad wins online praise
Not many estate agents venture into the expensive world of TV advertising, and even fewer make much of an impression with the public. But online estate agent HouseSimple appears to have cracked it with its new ‘Who’s Derek?’ campaign, which warm-heartedly embraces the unfashionable name of Derek. Its hilarious 30-second advert, which as well as underlining the speed of its sales and taking a pot-shot at Purplebricks’ fee structure, has been met with mirth and approval online from members of the public. The TV campaign has also been backed by HouseSimple with an offer to sell anyone’s home for free if they are called Derek, dropping its usual £995 ‘no sale, no fee’ charges for the dwindling number of Dereks in the UK if they sign up before the end of June. “For all those Dereks out there who dream of one day seeing their name rise to prominence again, we’re delighted to do our little bit to help raise their profile,” says HouseSimple CEO Sam Mitchell, who previous role was Head of Lettings at Rightmove. His PR stunt may be counting on the unpopularity of the name Derek to prevent too many people taking up the firm’s free offer.…
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