Lisa Isaacs
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Features
Easy does it
It can feel like you need a degree to understand digital marketing but cherry picking some of these easy wins can make it feel less daunting, says Lisa Isaacs.
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Features
Working 5 to 9
Lisa Isaacs asks whether agents should bother staffing their branches on a 9 to 5 basis when the High Street is taking on a more social, after-dark incarnation.
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Tenancy deposits – no cash required?
For so long the message has been ‘take the cash deposit, secure the cash deposit’ but Lisa Isaacs asks if we’re on the cusp of an alternative mainstream approach.
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Smooth moves
Utility switching and home moving assistants can help lift agents out of their purely property role, improving their image and income in the process, says Lisa Isaacs.
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How green is your branch?
The big sustainable sales pitch starts here. Lisa Isaacs talks to some of the property sector’s most active eco influencers to inspire you to go green.
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Uncorking the market
Is it time to shift some of the conveyancing emphasis back to buyers and sellers, asks Lisa Isaacs – and will proptech provide the means to do it?
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Going it alone? Then consider a franchise
Lisa Isaacs asks whether estate agency is moving deeper in the self-employed space, with the promise of more flexibility, more control and more commission – through a franchise.
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Predictions – suppliers give their views of 2021
Lisa Isaacs asked suppliers to the estate and letting industry for their thoughts on the 12 months ahead and how they see technical changes rolling out.
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Driving business
Lead generation, nurture and conversion should all be part of your future-proofing strategy and there are some exciting options available, as Lisa Isaacs discovers.
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Soft choices
CRM lettings software is moving forward apace – more mobile, accessible and intuitive for you, the end user. Lisa Isaacs looked at some of the latest developments.
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