marketing
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Features
Audience targeting
Following increasing pressure over privacy, Facebook is changing for advertisers. Nelly Berova looks at what this means for you.
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Features
Can photo enhancing really help improve your Rightmove stats?
The quality of your photographs can make the difference between a quick sale and a property that sits in inventory for months. KeyAgent, for example, claims one agent who used its photo-enhancing app PropertyBox, managed to boost their Rightmove stats by 15-20 per cent. KeyAgent also points to research from AXA which shows that when people were asked to guess the value of a one bed flat, their estimates increased by 21 per cent once it had a photo makeover. Yet many agents are still doing the bare minimum – and their photos show it. Meanwhile the world of photography has embraced technology and that means, as Tom Durrant of Doctor Photo says, “Things are moving on, and pretty quickly, as well.” Blending the virtual world with the real world is the big trend right now – not just showing houses as they are, but as how they will be, or could be. For instance, Doctor Photo carries out facelifts on photos that go beyond Photoshopping a bit more contrast or correcting the white balance; Tom calls it “our digital surgery service.” That can mean decluttering, editing out cars parked in front of the house or wheelie bins that have…
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Features
Should estate agents trust Facebook with their business data?
Facebook is on a crusade to convince us that it really does care about privacy on the platform following the Cambridge Analytica scandal, says Tara Dulake, but what updates have been made so far and, how will that impact your marketing strategy?
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Features
Investing in inbound marketing
If you follow any marketing trends, you may have heard the terms ‘inbound marketing’ and ‘outbound marketing’, says Nelly Berova, but do you know the difference?
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Features
First impressions count
Social media often serves as a ‘digital first impression’. So, says Tara Dulake, it is very important to keep your profiles up to date with the right information.
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Supplier advice
The market is pretty slow, so will marketing make any difference?
It’s no secret that the market is not as buoyant as any of us would like. The critical challenge facing most agents is that there’s too much competition all after a limited supply of serious sellers.
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Features
Do online valuation tools create unrealistic house price expectations?
The first thing most sellers want to know is what their home is worth, so, says Joanne Christie, what is the real value to agents of online valuation tools?
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Features
Facebook for new-builds?
Facebook has come a long way over the past few years, says Nelly Berova and now it’s proving very effective for marketing new developments.
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Features
The Importance of #Hashtags
Did you know, asks Tara Dulake, that the word ‘hashtag’ was officially added to the Oxford Dictionary in 2010– and four years later it was included in the Scrabble Dictionary too.
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Features
How to market your agency to success in 2018
2017 was a difficult year for many high street agents. So, asks Nelly Berova, how can you make sure that you thrive in 2018?
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