OnTheMarket
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Latest property news
OnTheMarket has been signing up 16 new agents a day since flotation
OnThemarket’s strategy to sign up more agents on the back of its recent AIM listing appear to be working. The formerly mutual portal has signed up 243 additional sales and letting agents to its service, up from the 81 revealed just after its shares were listed on AIM ten days ago. The portal also says independent agency group Chancellors has begun listing its properties on the portal. In November Chancellors agreed to sign a five-year listing deal, but only if OnTheMarket successfully achieved an AIM flotation. This means Chancellors’ 53 sales and lettings branches, which range across Berkshire, Buckinghamshire, Herefordshire London, Oxfordshire, Powys and Surrey are now listing their properties on both OnTheMarket, Zoopla and Rightmove. The portal says Chancellors’ listing is evidence that agent support for the portal, which is now valued at £101.4 million following the AIM launch, is growing. Chancellors has agreed to more than just a listing with OnTheMarket, though. The company has agreed to actively promote the OnTheMarket.com portal brand with digital and branch-based marketing activity. Chancellors Group Chancellors, which used to be known as Hogg Robinson Property Services, in 2016 generated profits of £2.5 million on a turnover of £26.6 million, its latest accounts…
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Latest property news
OnTheMarket shares finally exceed original AIM launch share price
If you’re an agent who holds OnTheMarket shares then it may be time to celebrate. The company’s share price has finally recovered and today exceeded its original offer price of £1.63p from ten days ago. Trading in OnTheMarket shares peaked at £1.70p late this afternoon, the highest the share price has reached to date. At launch the share price dropped to a low of £1.40p but has since been climbing slowly to today’s high, helped by an upbeat announcement on Friday that included details of its strategy to both target smaller agents and tie-in larger agent groups to long-term deals. “The more agents who join now, the more we believe all agents and property-seekers will benefit in terms of the increased property stock at OnTheMarket.com,” CEO Ian Springett said in Friday’s statement. “We are focused on reaching out to agent firms across the country which can see the disruptive appeal of our proposition of sustainable fair pricing from an agent-backed portal.” Excited Springett is currently refusing all interview requests, but has been busy doing the rounds at agent gatherings, including at agent Jackson-Stops’ annual conference, at which he said he was “excited by progress”. During today’s session on AIM nearly…
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Latest property news
OnTheMarket targets independent agents as it launches war with ZPG
OnTheMarket has come out fighting five days after its stock market flotation, telling its new City backers that the company is to target independent agents and has already signed up 81, with more in the pipeline. “The estate agent sector is highly local in character and early indications are that we are on track in terms of creating local momentum in the marketplace up and down the UK,” says Ian Springett, CEO of OTM. “The core proposition of the business remains the creation of an agent-backed, full-scale property portal to disrupt what is otherwise a duopoly of Rightmove and Zoopla by offering a premier search experience to consumers whilst charging sustainably fair prices to agents.” But the portal also says it is targeting larger estate agency groups and has already to signed up its first a to five-year deal since launching on the AIM stock market. This is the 18-branch agency Butters John Bee which, as well as signing up to OTM, has withdrawn its listings from ZPG’s portals. The agency, which has branches across Shropshire, Cheshire, Staffordshire and the West Midlands, was bought by the SpicerHaart group in September last year. Butters John Bee is essentially now aligning itself…
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Latest property news
OnTheMarket founding agency Douglas & Gordon signs up with ZPG
Douglas & Gordon, one of the most vocal founding members of OnTheMarket.com, has returned to ZPG on an unspecified but likely five-year deal. The 18-branch agency, which is one of London’s better-known agency brands, has signed up with ZPG after OnTheMarket dropped its one other portal rule ahead of the portal’s recent stock market flotation although it “remains a strong supporter and investor in OnTheMarket and has recently signed a new five-year listing agreement with us,” an OTM spokesperson told The Negotiatotor. Douglas & Gordon continues to list its properties on Rightmove as well, suggesting a new trend in the industry following the OTM share launch; that agents with generous marketing budgets will now choose to list with all three portals. Douglas & Gordon was one of several high profile agents who founded OnTheMarket in 2015 including Savills, Strutt & Parker, Knight Frank, Chestertons and Glentree Estates following two years of behind-the-scenes discussions. James Evans (pictured, left), Douglas & Gordon’s current CEO, says, “We are delighted to be marketing all of our property listings with ZPG again. “ZPG have historically served our business very well and have considerably developed their platform over the past few years in terms of the…
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Huge difference in traffic to three main property portals revealed by latest ZPG results
ZPG has revealed how much traffic it drives to its various property portals and, the latest figures show, they were visited 68 million times during January, trailing Rightmove by 52 million visits on average but well ahead of OnTheMarket’s 14 million. ZPG’s figures includes 58 million visits to its three property portals; Zoopla, PrimeLocation and SmartNewHomes, while the remaining ten million visits were to its other websites such as uSwitch and the recently-acquired Money. ZPG also says its property websites enjoyed a 10% year-on-year uplift in traffic and, as evidenced by the sea of faces staring at smartphones in Britain’s streets and train carriages, that 60% of its portal traffic now comes via mobile devices. Property portals Visits to its comparison website uSwtich increased by 7% year-on-year, the company says. “We’ve had a great start to the year with a record of over two million visits per day to our websites in January,” says ZPG CEO Alex Chesterman (pictured, left). “These figures demonstrate that consumers are highly engaged with the services we provide and that we continue to deliver incredible exposure, value and results for our partners.” These latest ZPG figures would suggest that Rightmove’s average monthly visitor figure of…
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OnTheMarket shares drop by 14% following last week’s AIM launch
Shares in the property industry’s newest public limited company OnTheMarket have dropped by nearly 15% since it floated on the Alternative Investment Market (AIM) on Friday morning, including an almost 6% fall today. The share price for the company, which trades as OTMP on the junior stock market, has tumbled by 24p from its initial offer price of £1.63p a share to £1.39p (at the time of writing) cutting the company’s market capitalisation from an initial £100m to £89.59 million, according to Bloomberg. The Financial Times said the portal’s share launch, which offers investors a minority stake in the company, had ‘failed to shine’. These are nerve-wracking times for many of the portal’s 2,700 agent members, who last year voted overwhelmingly to trade in their membership for shares which they are hoping, once their lock-in period ends, they will be able to sell. This is equally true for the company’s key directors including co-founder and CEO Ian Springett (pictured, left). He now holds approximately 90,000 shares in the new PLC allocated to him at entry to AIM, plus nearly three and a half million share options, on top of his £170,000 salary. Several high-profile investors have taken substantial stakes in…
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OnTheMarket shares begin trading at £1.63p, plummets to £1.48p
Shares in OnTheMarket began trading on London’s AIM stock market today kicking off at £1.63p, valuing the company at £100 million, and quickly rising by 2p to £1.65 before dropping to £1.48p by end of trading on Friday. The OnThemarket shares issue, which it says has raised £30m out of a hoped-for £50m to finance its battle for market share with Rightmove and ZPG, is the conclusion of a long and tortuous road for CEO Ian Springett’s ambitious portal project. It launched in January 2015 two years after founding members Knight Frank, Savills, Strutt & Parker and Chestertons first convened to form parent company Agents’ Mutual Ltd. OnTheMarket.com positioned itself as a mutual organisation of agent members, but introduced a controversial ‘one other portal’ rules that made agents choose between either Rightmove or Zoopla as their ‘other portal’. Last year agent Gascoigne Halman took OnTheMarket to court, claiming the ‘one other portal’ rule was anti-competitive, but lost the case. This cleared the way for OnTheMarket to demutualise, which took place following a vote of its 2,700 agent members late last year. Former members of the mutual organisation were allocated share options based on their size of listing and length of…
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Proptech firm claims it can help agents banish email ‘tyre kickers’
Estate agents will soon be able to automatically sort out the useful portal email leads from the tyre kickers following the launch of a new proptech service. OneDome says its OneLead product will enable estate agents to respond instantly to any buyer or vendor email enquiry coming in from Rightmove, Zoopla or OnTheMarket and work out which kind of customer they are and then direct them to either a valuations or viewings booking page. The system generates an automated reply answer to an email enquiry depending on the information within it, helping agents answer them more quickly and filtering out the ‘chaff from the wheat’, it is claimed. OneDome says Rightmove’s own figures show that 65% of vendor and buyer leads from the portals arrive out of hours. “Consumer expectations are greater than ever and they expect instant gratification,” says OneDome CEO Babek Ismayil (pictured, left). “When sending an enquiry form from a portal, buyers often get a slow response or no reply at all because agents find that many of the enquiries they get from portals are low quality, or worse, spam. “This discourages agents from responding and unfortunately, this means that high quality enquiries are missed.” The company…
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Features
How did the big property portals take over the industry?
Andrea Kirkby takes a tour through the property portals 10 years on...
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Latest property news
OnTheMarket flotation confirmed alongside sweeteners for agents to sign long-term deals
The long-awaited OnTheMarket flotation on the Alternative Investment Market (AIM) is to proceed, it has been confirmed by parent organisation Agents’ Mutual. It is now four months since the vote to demutualise Agents Mutual which was to be followed by the creation of a new company OnTheMarket plc prior to an Initial Public Offering (IPO) on AIM. Agents Mutual has yet to announce the new company or IPO, but has revealed that it will introduce “appropriate incentives” to persuade new members to commit to five-year deals with OTM. This will include giving share options to “selected” agents joining the portal if they commit to long-term listings agreement. OnTheMarket flotation But agents who receive equity in OTM following the flotation are to be prevented from cashing in their shares too soon to “align their interests as shareholders with the success of the Group”. OTM has already begun the process of securing five-year deals in return for promises of shares in the company including, most recently, deals announced with Arun Estates, Chancellors and Hunters. But, as previously announced, the £50m it hopes to raise from the City will be spent on marketing and PR to drive traffic to the site and to…
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