OTM
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Latest property news
OnTheMarket says 52% of its member agents are now paying customers
Crucial period for property portal begins as its attempts to persuade 'freebie' customers to start paying £337 a month for its service.
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Latest property news
New high: OnTheMarket has 83% of Zoopla’s property listings
Challenger portal also suggests its expansion efforts have helped reduce Zoopla's total listings by 4.2% year-on-year.
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Latest property news
Smaller agencies facing ‘decision time’ over Rightmove subscriptions, OTM claims
OnTheMarket (OTM) has claimed this morning that a minor rebellion is underway against Rightmove among independent estate agents fed up with the 20% or more hike in fees introduced this year by the UK’s No.1 portal. Ian Springett, CEO of OTM, claims that many agents are spending more on their Rightmove subscriptions than they are on renting their branches each month and that ‘decision time’ has come as many face reduced revenues from lettings after June 1st. “We believe the value provided by each portal will become even more important,” says Springett. OTM has persuaded five single-branch estate agents around the UK to go public and reveal that they have cancelled their Rightmove subscriptions after signing up to long-term listings agreements with OTM. These include Albion Sales & Lettings in Northampton; Camerons in Bournemouth; Clintons Management Ltd in Ilford, Essex; Glastonbury lettings firm Jungle Property and Skipton estate agency James Pye & Sons. Although small operations, it is unusual for agencies to publicly reveal that they have quit Rightmove, such is the fear that vendors and landlords will question why they’re no longer marketing their properties through the UK’s largest portal. “I’ve chosen to terminate my contract with Rightmove after…
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Latest property news
Time for a sing along! OTM returns to TV with huge new campaign
TV advert originally revealed last year returns to TV with its chirpy Chas & Dave soundtrack.
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Latest property news
OTM claims ‘new and exclusive’ listings strategy is working
CEO says agents listing on OTM first is driving rapid growth in the number of people who have signed up for property alerts, which has now passed 1m mark.
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Latest property news
OTM issues latest tranche of shares to sweeten long-term listing deals
Several hundred thousand new shares have been issued this morning by the portal to be distributed to several agents.
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Marketing
OTM claims its leads are overtaking Rightmove’s for ‘growing number’ of agents
Portal reveals that one of its agents in Scotland has quit Rightmove after signing a three-year deal with OTM.
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Features
Have the property portals reached saturation point?
20 years ago, the first property portals arrived. Many more followed – and disappeared. Now, says Andrea Kirkby, three giants battle for business and stock market position.
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Latest property news
OTM launches reporting tool to offer agents alternative to Rightmove Plus
OTM says its new Market Appraisal Report tool will enable member agents to rely less on the other portals for intelligence when preparing to pitch for an instruction.
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Marketing
OnTheMarket to have 17,200 branches listing by 2021, claims City broker
Briefing document makes claim as portal's CEO claims it has been instrumental in reducing Rightmove's average number of leads generated per branch.
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