property portal
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Latest property news
US portal giant Zillow begins buying homes direct
In an ominous move for agents in the UK's portal-dominated property market, Zillow will begin competing with agents for vendor instructions on its website.
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Latest property news
Portal battles: ZPG’s 53m visits vs OTM’s 10m
Rome wasn’t built in a day and it’s clear that property portal businesses aren’t any different. While ZPG reports that it received over 53 million visits to its websites in September, OnTheMarket reports that it has arrived at the impressive 10 million visits in the same month. However, many measure growth as the more important statistic to watch and OnTheMarket’s £10 million visits is a rise of 79 per cent year on year, while ZPG’s total is equal to a rise of 13 per cent year on year. And, says ZPG, home hunters like using Zoopla tools to help find their next home – ZPGs property apps also saw strong growth with total downloads now at in excess of 8.3 million. ZPG also delivered over 2 million leads to its agent partners in September, with appraisal leads up 17.8% on the same period last year. Mark Goddard, Managing Director, ZPG Property Services, “We are delighted to report continued strong growth in our audience and the value we deliver to our partners. Vendors and landlords are increasingly using our websites to identify and select local agents and our appraisal lead tool is helping our partners win more business and it is not…
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Latest property news
“OnTheMarket.com will go from strength to strength!”
As the newest property portal approaches its first anniversary on January 26, 2016, the Board Directors of Agents Mutual have reaffirmed that they have every confidence in OnTheMarket.com. In the first of a series of comments from the Directors representing estate agency firms on the Board, Noel Flint (left), Partner, Head of London Residential at Knight Frank, said he believed OnTheMarket.com had already created a significant change within the portals market in a way no other recent market entrant had done. He said, “The reality is that the portal is working and we have every confidence that it will continue to grow. As more agents recognise the strategic importance of regaining control of their data and costs and as they see the strategic opportunity to serve their clients and property-seekers better with their own portal, we believe that OnTheMarket.com will go from strength to strength. “In our view, as a mutual, the venture is uniquely placed to achieve a huge step forward for traditional estate agency. OnTheMarket.com is injecting some much needed competition into what had become a rather staid arena, dominated by two giants whose main focus was the creation of enormous profit margins.” Mr Flint said that OnTheMarket.com…
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Latest property news
OnTheMarket traffic dispute goes on
The Zoopla Property Group (ZPG) has issued yet another press release questioning the number of people who are actually visiting the recently launched OnTheMarket (OTM) property portal. OTM report that it has now attracted more than two million unique users to its website since it was launched in late January 2015, but figures from independent web audience monitoring firm comScore, as quoted by Zoopla, claims that total ‘unique visitors’ to OTM during February were 439,000, suggesting that the level of web traffic to the OTM was actually less than two million. Hitwise also claim that OTM has got off to a slower start than is claimed, with its data revealing that the recently launched portal attracted less than 38,000 daily visits in February. Lawrence Hall (left) of ZPG said, “OTM continues to make unsubstantiated and misleading claims about its traffic but its members are easily able to track their enquiries and performance and we urge them to do so. Despite recent attempts to rubbish independent data sources like Hitwise and comScore, these are widely recognised by advertisers worldwide as the most reliable indicators of audience. We believe that OTM will need to come clean to its members about its ability…
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Latest property news
OTM attracts more members but traffic dispute continues
OnTheMarket.com (OTM) announces that it has now attracted more than two million unique users to its website since launched in late January 2015, but data from Hitwise claims that OTM has got off to a much slower start, while research by Home.co.uk suggests that it still ‘has a mountain to climb’ to overtake Zoopla as the second largest website in the property portal market. Ian Springett (left), Chief Executive of OTM, insists that it “can no longer be questioned” that OTM is now a major property portal as traffic levels to the website continue to grow. He also pointed out that the portal is providing “high quality leads” for its member agents “day in, day out”, which partly explains why it now has close to 5,000 contracted offices – 90 per cent of which have chosen to leave Zoopla, according to Springett. “We are confident in becoming the number two portal within a year to replace Zoopla/PrimeLocation,” said Springett. “We have more than 4,800 contracted offices – 90 per cent of which have chosen to leave Zoopla – and are growing in size as the impact of our multi-million pound advertising campaign hits home and our reputation as a cleaner,…
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Agencies & People
Agents’ Mutual’s ‘one other portal’ continues to have an impact
Agents’ Mutual, the collective of estate agents launching a challenger property portal, OnTheMarket.com, with a view to breaking the so-called duopoly held by Rightmove and Zoopla continues to have an effect on the market with its ‘one other portal’ rule requiring their member agents to stop advertising on either Rightmove or Zoopla, despite the fact that the website does not launch until Monday 26th January 2015. In the past few days Chestertons has announced that that they will no longer be listing properties with Rightmove, while CKD Galbraith will be leaving the Zoopla Property Group (ZPG). Chestertons, a founding member of Agents’ Mutual, last week announced that it will be advertising on the Zoopla and Prime Location websites from January. It is widely acknowledged amongst the industry that Zoopla and its premium PrimeLocation website has taken substantial market share and is now the strongest performer in London. This is one of the main reasons for Chestertons choosing Zoopla Property Group. Robert Bartlett (left), CEO of Chestertons and a Founding Director of Agents’ Mutual said: “We have looked carefully at data collated over the past 12 months and the numbers clearly show that our properties get more views and our clients…
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