Rome wasn’t built in a day and it’s clear that property portal businesses aren’t any different.

While ZPG reports that it received over 53 million visits to its websites in September, OnTheMarket reports that it has arrived at the impressive 10 million visits in the same month.

However, many measure growth as the more important statistic to watch and OnTheMarket’s £10 million visits is a rise of 79 per cent year on year, while ZPG’s total is equal to a rise of 13 per cent year on year.

And, says ZPG, home hunters like using Zoopla tools to help find their next home – ZPGs property apps also saw strong growth with total downloads now at in excess of 8.3 million. ZPG also delivered over 2 million leads to its agent partners in September, with appraisal leads up 17.8% on the same period last year. 
Mark Goddard, Managing Director, ZPG Property Services, “We are delighted to report continued strong growth in our audience and the value we deliver to our partners. Vendors and landlords are increasingly using our websites to identify and select local agents and our appraisal lead tool is helping our partners win more business and it is not surprising that over 500 branches have now returned to us since the start of last year.”

OnTheMarket.com’s growth is comforting for its member agents, taking their figure last September of 5.6million visits and almost doubling it this year.
Ian Springett, Chief Executive of OnTheMarket.com, said, “This latest record achievement for traffic is another sign of just how much progress OnTheMarket.com has made throughout 2016. “Since January, we have significantly grown the overall number of offices listing on the website ranging from many high-profile, multi-branch firms to a large number of smaller independent agents.

“Consumers are also becoming increasingly aware of the new-to-market properties which many of our agents are choosing to display at OnTheMarket.com 24 hours or more ahead of any other portal. OnTheMarket.com has proved that it is thriving and continues to grow.”