Leaked sales data from Purplebricks in Oz suggests it was 70% off target in June

The Negotiator has been shown documents from inside Purplebricks’ Australian operation that shine a light on how far its sales teams have been behind their targets recently. Speculation within the Australian media has been rife in recent months, highlighting how the company may be having difficulties making headway as the Oz property market hits a rough patch. The listings achieved chart shown to us suggest that in June its territory managers achieved as low as 18% of their monthly listing target, and at best 46%. Property sales fared better in June, the figures reveal, but still didn’t hit target. In South Australia Purplebricks achieved 64% of its sale target and 50% in Queensland, although Western Australia, Victoria and New South Wales didn’t do so well. Trustpilot targets The document also reveals that Purplebricks’ teams are measured by the number of Trustpilot reviews lodged by customers, including targets to reach every month, indicating the review site is much more part of its business model than previously thought. These figures follow a story in the Australian Financial Review (AFR) newspaper yesterday detailing the largely unflattering experiences of a former Purplebricks employee. The company’s Australian CEO Ryan Dinsdale last night circulated a memo…