sam mitchell
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Latest property news
Ready to Strike! Estate agency says national ‘free to sell’ service already live
Formerly Housesimple, Strike says although its supported free offering is only available in the North, the agents is already piloting a 'virtual' version elsewhere.
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Latest property news
Housesimple rebrands as ‘Strike’ as it goes mobile and expands free model
CEO Sam Mitchell says new name and direction is part of its plans to become a 'northern powerhouse' of hybrid estate agency.
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Latest property news
Housesimple extends ‘free to sell’ service to Nottingham ahead of 2020 roll-out
Hybrid agency says service will start in two postcodes before being launched across whole of Nottingham between Christmas and New Year.
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London and South East’s million-pound homes monopoly continues, report shows
Just over three quarters of all homes for sale at the moment over £1 million are in the capital or its commuter town counties.
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War of the fees! HouseSimple criticises Yopa and Purplebricks for their upfront charges
Online estate agency HouseSimple has taken a sideways swipe at rivals Purplebricks and Yopa over their up-front fee structures. The agency’s soon-to-be released latest TV ad features a gastro pub at which a cheeky but persistent waiter asks punters to pay upfront for their drinks and food before they are served. One group of friends are asked to pay £250 upfront for their meal, while one couple are asked to pay £50 for their bottle of prosecco before its brought over. Unsurprisingly, the apparently real-life customers at the pub are baffled and even let rip with expletives when faced with a compulsory up-front payment for their nosh and splosh. Experiment “We wanted to make a point with this experiment; that in certain situations people don’t react well to paying upfront for a service they haven’t yet received and in some cases, never will,” says Sam Mitchell, CEO at HouseSimple (right). “If we don’t expect to pay upfront in these situations, why should this differ when buying or selling your home? The film captured and reinforced our decision to be the first online estate agent to have a No Sale No Fee only proposition.” HouseSimple charges vendors a £995 flat fee…
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Latest property news
HouseSimple’s new #whosderek TV ad wins online praise
Not many estate agents venture into the expensive world of TV advertising, and even fewer make much of an impression with the public. But online estate agent HouseSimple appears to have cracked it with its new ‘Who’s Derek?’ campaign, which warm-heartedly embraces the unfashionable name of Derek. Its hilarious 30-second advert, which as well as underlining the speed of its sales and taking a pot-shot at Purplebricks’ fee structure, has been met with mirth and approval online from members of the public. The TV campaign has also been backed by HouseSimple with an offer to sell anyone’s home for free if they are called Derek, dropping its usual £995 ‘no sale, no fee’ charges for the dwindling number of Dereks in the UK if they sign up before the end of June. “For all those Dereks out there who dream of one day seeing their name rise to prominence again, we’re delighted to do our little bit to help raise their profile,” says HouseSimple CEO Sam Mitchell, who previous role was Head of Lettings at Rightmove. His PR stunt may be counting on the unpopularity of the name Derek to prevent too many people taking up the firm’s free offer.…
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Latest property news
Something strange is going on in the rental market
National rental market data often throws up curveballs, but the latest Rightmove index is a weird one, to say the least. Despite industry predictions that the rental market would see landlords withdraw as the government’s mortgage interest tax relief regulations increased many of their personal tax bills, the opposite appears to be taking place, Rightmove says. The number of properties available to rent outside London is up 7% year-on-year, and has increased by 8% in London. Properties are also consequently taking longer to rent, 11% longer year-on-year outside the capital and 15% longer inside it. “Many thought that rental supply would constrict this year, as landlords sold up and looked to invest their money elsewhere, but clearly this isn’t happening yet,” says Rightmove’s Head of Lettings Sam Mitchell (pictured, left). “It could spell good news for tenants coming to the end of their lease as they might find there is slightly more choice than last year.” The private rented sectors is a market defying economic logic, too. Despite taking longer to rent, and more properties available to rent, asking rents continue to rise across the UK, although not in London, Rightmove says. Outside London rents are up by 2.8% between…
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