How traditional agents can take on the hybrids

While high street agency has, no doubt about it, been affected by the so-called ‘disruptors’, it seems that their route to riches is still being paved by investors rather than customers. And investors eventually get tired of propping up disruptors who fail to present profits. The costs involved in launching a new online business are considerable, one of them being getting their brand recognised, trusted, respected and, as you will know, that also takes time when you have no history, no presence, no household brand. These things are the diamonds that ‘traditional’ agents (or ‘normal agents’ as a friend said to me the other day) already have, so let’s polish them up, make them sparkle, bring in the business! We asked some of our specialists for their tips to bring a little new Spring bling to your business. BOARD DECISION The first thing that any person considering buying, selling, investing or renting sees, often even before they have realised they want to do so, is a board. The agent’s board is so important that even ‘disruptors’ have them. All the proptech in the world, it seems, cannot top the humble signboard. Here’s a great statistic: “It only takes three people…

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