The data game

Even now, social media can be a bit of a hard sell to management. Managing social media in a meaningful way is becoming more involved and labour intensive and it is fairly common to have to justify this. Those unfamiliar with the subject might well ask what you get back from all your efforts. Are you selling houses directly from social media? Probably not. Are you getting your brand out there and connecting to local suppliers, potential buyers, sellers, pretty much for free? Absolutely. As with any marketing activity, social media needs to be measured to prove its effectiveness. Fortunately, the free tools now available mean it is easy to measure what you are doing, gain practical insights into the effectiveness of your activities and improve performance: the data never lies! Facebook lets you to see where you gained and lost fans, and benchmark your performance! Whatever you want to get out of social media there will be a tool, graph or table that tells you what you need to know and how you can improve your results. As social media becomes ever more entrenched in our lives social media platforms are becoming more sophisticated in terms of the data…

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