YOPA
-
Movers & Shakers
Yopa appoints Chief Marketing Officer
Yopa has appointed a seasoned marketer, Pip Heywood as its Chief Marketing Officer...
Read More » -
Latest property news
Hybrid agency Yopa overtakes Savills and Foxtons by listings size
Read how hybrid estate agent Yopa says Rightmove listings data shows it has overtaken both Savills, which has helped fund it, and Foxtons.
Read More » -
Features
Business on the line
Traditional or online? Which agents will win the battle? The lines are blurring, says Andrea Kirkby and it’s service that is key in this changing, challenging market.
Read More » -
Latest property news
Emoov achieves best ‘price achieved’ of all the hybrid estate agents, says data firm Twentyea
Emoov has commissioned property data firm Twentyea to find out which of the hybrid estate agents offer the 'best price achieved' in the market.
Read More » -
Latest property news
Hybrid estate agency Yopa’s huge new contact centre opens for business
Hybrid agency Yopa's large new customers service has now opened for business in Watford and is where up to 100 staff will be based.
Read More » -
Latest property news
Yopa gets ANOTHER £20 million to fund its expansion
Savills has injected another tranche of cash into hybrid estate agency Yopa alongside several other investors, taking the total invested in the firm to £75 million. News emerged over the Bank Holiday weekend that Savills was one of four shareholders to raise a further £20 million for the company on top of previous cash calls. This latest round includes Savills’ subsidiary Grosvenor House and the Daily Mail’s parent company DMGT. “We’ve closely followed the dynamics of the property market and believe that technology-driven consumer demand will move estate agency transactions from the high street to online hybrids such as Yopa,” says Manuel Lopo De Carvalho, CEO of dmg ventures. Yopa says the new cash will be used to recruit more local representatives, upgrade its tech and fund a new customer services operation in Watford. The total raised so far includes £16 million in 2016 just a few months after it launched, while last May it raised £15 million in a similar cash-call on investors plus a further £27.6 million in September. Market share This means the business has now completed all the traditional funding rounds that start-ups usually attain, and it’s likely that investors will be expecting Yopa to start grabbing…
Read More » -
Latest property news
War of the fees! HouseSimple criticises Yopa and Purplebricks for their upfront charges
Online estate agency HouseSimple has taken a sideways swipe at rivals Purplebricks and Yopa over their up-front fee structures. The agency’s soon-to-be released latest TV ad features a gastro pub at which a cheeky but persistent waiter asks punters to pay upfront for their drinks and food before they are served. One group of friends are asked to pay £250 upfront for their meal, while one couple are asked to pay £50 for their bottle of prosecco before its brought over. Unsurprisingly, the apparently real-life customers at the pub are baffled and even let rip with expletives when faced with a compulsory up-front payment for their nosh and splosh. Experiment “We wanted to make a point with this experiment; that in certain situations people don’t react well to paying upfront for a service they haven’t yet received and in some cases, never will,” says Sam Mitchell, CEO at HouseSimple (right). “If we don’t expect to pay upfront in these situations, why should this differ when buying or selling your home? The film captured and reinforced our decision to be the first online estate agent to have a No Sale No Fee only proposition.” HouseSimple charges vendors a £995 flat fee…
Read More » -
Latest property news
Hybrid estate agents will take longer to grab significant share than previously thought
Emoov ceo russell quirk has admitted its going to take hybrids much longer to grab the promised 30-35% share of the sales market he predicted.
Read More » -
Latest property news
Emoov attracts YOPA and Purplebricks agents as latest crowdfunding hits £1.5 million
Hybrid agency Emoov is pinching agents from rival firms YOPA and Purplebricks as its prepared for an IPO later this summer.
Read More »





