Zoopla
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Latest property news
Zoopla reveals major shake-up for its software services
Zoopla has revealed that it is to roll all its agent software offerings into a single, mobile enabled platform for its 10,000 estate agent customers over the next few years. The ‘new direction’ will be introduced slowly and is designed to help estate agents offer the kind of ‘always on’ hybrid-style service popular with consumers. This will include tools not just for agents but also their customers including landlords, tenants, vendors and buyers. “Our new software strategy will give agents the power of disruptive online and mobile technologies resulting in an improvement in the quality of leads and efficiencies for their businesses and, in turn, providing value to their customers,” says Charlie Bryant, Managing Director of Zoopla. To drive the changes the portal has created a new division which will invest several million pounds in new technology, lead by former Skype tech executive Carl Oliver. The initiative will see its various software offerings including Jupix, Alto, Expert Agent and PropertyFile eventually re-engineered into one CRM service, although this is not on the cards yet. Zoopla’s initiative is part of the portal’s drive to reposition itself as a provider of digital tools to agents following its £2.2 billion acquisition by US…
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Revealed – Britain’s fastest moving markets
Homes in Scottish cities go under offer in just 27 days, compared to the British average of 56 days, according to new research by Zoopla.
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Features
Tech tonics
As Brexit woes impact the sales market and the tenant fee ban hits the lettings market, most agents are looking at ways to improve efficiency, cut costs and increase their income. How much can proptech help?
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Latest property news
Pioneering father of proptech hired by leading data firm
Mark Witherspoon is to join the fast-growing information and proptech firm TwentyCI as its executive chairman.
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Features
Local knowledge – how property market data wins business
Media headlines such as, “Hopes that the property market has a spring in its step” or “Housing market worst for 20 years” may capture eyeballs, says Kate Faulkner, but successful agents use the data behind the headlines to win business.
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Latest property news
Is it the recovery? House sales rise by 6.8% year-on-year during March
Government figures suggest that a continuing boom in first time buyer activity is helping drive up the number of transactions.
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Movers & Shakers
Zoopla announces four senior hires
Zoopla has welcomed four new senior hires to its product team, signalling further long-term investment in product innovation and delivering market leading tools and software.
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Latest property news
Best time to upload properties onto property portals revealed
Portal property listings should be launched on Monday evenings at 8pm to get the most leads, it has been claimed. Research by property portal Zoopla among its listings shows that adverts for rental properties gain the most leads if they go live on a Monday evening while sales properties do best on a Wednesday evening. The worst times for both kinds of listing is Friday evening, when everyone’s relaxing after a long week at work. The data shows that many renters and buyers complete their online home-hunting research during the week and then book-in their viewings to be completed at the weekend, the research suggests. “We always strive to provide our agents with the best insights to inform their marketing strategies,” says Charlie Bryant, Managing Director of Zoopla (left). “By listing in the late afternoon they will likely experience the highest proportion of buyers and renters sending leads in the evening.” The guidance from Zoopla follows similar data last week that revealed how the first hour of a property’s listing is the most important and that between 11% and 12% of all leads arrive in the first hour, and that over a third arrive within a listing’s initial seven days…
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Latest property news
Is this why portal juggling happens? First hours of online listing are most crucial, says report
Research by Zoopla reveals just how crucial first hour and days of a property's online portal appearance are for lead generation.
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Latest property news
Shelter piles pressure on Rightmove to remove ‘No DSS’ adverts
Housing charity has launched a new campaign on Twitter to persuade Rightmove to change its stance on benefits discrimination within private rental market.
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