ZPG add RICS to agents’ professional affiliations

Agents that list their properties on Zoopla and its sister portals, including PrimeLocation, can now showcase their professional associations and redress schemes that they are signed up to across the Zoopla Property Group (ZPG) platform of websites, including the Royal Institute of Chartered Surveyors (RICS), which has been addedto ZPGs recently launched feature in the past few days. Zoopla members wishing to activate this new feature can do so under their profile in ZooplaPro and activate the display of logos of their affiliations on all relevant agent directory pages, property details pages and professional reports across the ZPG platform. In an attempt to distance themselves from rogue agents and promote professionalism and better standards of service, many agents sign up to various industry bodies that offer professional guidance and self-regulation, in order to offer consumers greater confidence and protection, as well as sharpen up their own industry knowledge and specialist skills. Rob Clifford, Chief Executive of Century 21 UK, said: “Our membership [to RICS and ARLA] delivers greater confidence to clients that we are working to industry best-practice guidelines in what is still a non-regulated industry. Clients can also take a great deal of comfort from the fact they are…

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