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Touchstone rebrands its agents services operation

Property management giant says it wanted a fresh design for its letting agent services division.

Nigel Lewis

One of the UK’s largest property management companies Touchstone has rebranded its Bath-based letting agent operation. It will now be known as Touchstone Agent Services.

The move follows the sale of its residential lettings business to Connells in May last year when Touchstone decided to exit the buy-to-let market, which saw 50 staff across nine branches in Kent, Buckinghamshire and the West Country integrated into the Connells brand.

At the time Touchstone said it would adopt a “clearer focus on our corporate and institutional client base”.

Fresh identity

Touchstone says it wanted a “new, fresh identity” for its agent services, which it says offers agents a range of white label services to reduce their fixed costs and help them expand faster than if they if they had to set up key services themselves, and concentrate on winning new business.

Services offered to agents include property management, rent collection, compliance, tenant administration, credit control and agent commission management.

“The PRS is growing at an incredible pace and we want to support letting agents through these changing times,” says Matthew Duckett, Head of Department Back Office Services at Touchstone (pictured, left).

“It was time for a new fresh look for our service and to remind agents of the variety of solutions we offer to support their business.

“We’re experts at what we do, and we’ve been in business long enough to understand the challenges agents face. We can help. You generate the business, we’ll do the rest.”#

Touchstone Agent Services is part of a huge operation that manages at least 21,000 properties including those for institutional residential portfolio and build to rent clients plus receivership services.

The company also refreshed its corporate identity in April last year, moving from a green logo (see below) to its current and more modern design.

Touchstone, which has offices in Bath, London, Leeds and Milton Keynes, started out in 1988 as Johnson Fry Property in the 1990s and then changed name in 1999. It then grew both through acquisition and a joint partnership with Colliers CRE.

In November 2012 the company was bought by the £3 billion not-for-dividend company Places for People Group, which manages over 150,000 homes in the UK.



July 11, 2017

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