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Watchdog investigates two property companies over website and text adverts

The perils of inaccurate fees and charges published on a website, and using 0856 numbers are revealed by investigation by Advertising Standards Authority.

Nigel Lewis

property companiesTwo property companies have been investigated by the Advertising Standards Authority (ASA) this week, one over charges made to a tenant and the other over the costs of calling a number listed within an advertisement.

James Park Homes, which operates sites in Lincolnshire, the Lake District and Nottinghamshire, was referred to the watchdog after a park home resident complained that their monthly bills, despite being listed on the company’s website to include water rates, instead had the charge added on top.

The ASA approached James Park Homes about the adverts and the company has promised that in future they will be accurate – and that any qualifications and limitations relating to ad claims will be clear in the future.

property companiesBuilder Linden Homes was also referred to the ASA over a text sent to existing customers asking them to call an 0845 number.

The person complaining said the text did not make it clear how much the number would cost to call, which it complained was misleading under the ASA’s advertising code.

The ASA raised these concerns with the company, which has given assurances that the 0845 number is no longer in use and that its systems have been updated to reflect this.

November 29, 2017

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