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Estate agency expands as London exodus prompts rush to buy rural

Winkworth franchisee Jamie Moore opens his third East of England branch after establishing his business in 2018.

Nigel Lewis

winkworth jamie estate agent

A rural estate agent has opened a new branch in the closed offices of a rival, saying the huge surge in buyers attempting to escape from London to a more rural idyll has helped persuade it to expand.

East of England Winkworth franchisee Jamie Moore, who already operates branches in Southwold and Poringland, says his new branch is within the former branch of much larger regional rival Abbotts, which has 24 branches. It vacated the premises in October.

The office is in Hellesdon, four miles to the north of Norwich and will be run personally by Moore, who says the exodus from the capital to the East of England means the property market in the town, which is near to Ipswich airport, remains hot.

“The timing is good, with a surge of interest from people whose working lifestyles have changed and are now able to work from home,” he says.

“We have seen buyers from London, Essex and Hertfordshire, who now no longer need to be within daily commuting distance of the capital.”

dominic agace winkworth franchising estate agentDominic Agace (left), Chief Executive of Winkworth, says: “This new office opening strengthens our presence and reinforces our ambitions for further expansion in East Anglia.

“We believe that 2021 will continue to see more people responding to changing working patterns and looking to move.

“We are keen to talk to any independent estate agent or those who would like to start their own businesses in the region.”

Moore is not the only estate agent to report a surge in Londoners making their way to the area – Sowerbys and Savills both told local media recently that the past few months had been the busiest their branches had experienced ‘for a long time’.

January 22, 2021

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