Zoopla to launch new TV ad on Xmas Day – watch it here!
Property portal is using new ad as one of two it will be splurging across TV, digital and social media during January and February.
Zoopla is the first of the big portals to reveal a big TV marketing push beginning on Xmas Day including a new ad.
Agents can see a sneak peek (watch it below) of the TV advert, which will reach 26% of the population as we all slump in front of the TV after a festive stuffing.
The campaign will run for nine weeks through the New Year including on TV, VOD, digital and social channels.
The two TV ads to be featured are similar in approach to recent ones, which play on the social stigma of asking people how much their home is worth – suggesting they use Zoopla instead to find out.
This includes an existing ‘kids party’ ad as well as a new ‘Nana’s house’ where a new girlfriend quizzes her boyfriend’s grandmother in a toe-curling way about her home’s value.
Boxing Day bounce
Zoopla’s creative explores how people need to buy and sell homes even during a cost of living crisis, predicting the market will see another ‘Boxing Day bounce’ as the market reawakens.
Both adverts are supposed to position Zoopla as the go-to destination for home research – while also supporting agents with their aim to ‘educate and nurture tomorrow’s sellers’.
Both adverts are voiced over by actress Diane Morgan (star of BBC Two comedy, Motherland), who has appeared in Zoopla’s six previous marketing campaigns and will air during primetime slots including The Travel Man Christmas special with Richard Ayoade on Channel 4 and the Christmas classic: Home Alone on ITV. The ad will also feature during key premier league games before the New Year.
“Homeowners remain the audience that will be moving most in 2023 and our newest marketing campaign will nudge this group to consider selling and visit Zoopla for all their home finding, moving and selling needs,” says Rich Houston (pictured), Director of Consumer Marketing at Zoopla.
“User testing shows that our ‘home research without the awkwardness’ campaign messaging resonates strongly with consumers and we look forward to leveraging this interest to drive more leads for our agent and housebuilder customers in the new year and beyond.”
Read more about Xmas initiatives.
