Contact conversion tool for agents launched by a familiar name

Property intelligence company, Homesearch, has released its new product, Re:Contact, which is designed to help estate agents convert past contacts into sellers.

Re:Contact combines CRM data and live on-market activity to communicate with contacts at the right time and with the right information.

The Market Success tool identifies those who live in the immediate area of recent successful transactions to encourage them to sell or rent their property, while the Market Download tool will provide a list of properties on the market with other agents, that may be struggling to proceed.

The anniversary tool also helps agents to nurture buyers, sellers, renters and landlords at certain milestones, regardless of whether the transaction was done via them or another agent, to pre-empt their next potential property move,

Multi-channel communication

Fully GDPR-compliant, Re:Contact enables agents to reach out to their database using any communication method, such as calls, visits or personalised letters, and in a more targeted way.

Giles Ellwood, CEO, said, “Our clients tell us that ‘every agent is sending generic on-market letters’ – meaning they are struggling to stand out and their once-powerful ROI is harder to guarantee.

“Re:Contact allows agents to reach out to their contacts in truly personal ways, like using WhatsApp, text, handwritten notes, or even personal visits for those agents who like to be on the ground in their patch.”

53% of clients’ CRM contacts had not been engaged since prior to 2020.”

Ellwood continued: “Our successful trials of the product in Q1 2024 showed that 53% of clients’ CRM contacts had not been engaged since prior to 2020. These clients, combined with the power of Re:Contact, are an absolute goldmine for agents,  allowing them to both lower their costs-to-prospect and win more instructions. Now, agencies don’t have to spend 50p per letter and wait a week for their letter to land in the hope of a callback.”