Proptech firm reveals first agents using new prospecting tool

Proptech firm, Iamproperty has made its first foray into the lead generation market with the launch of Marketing Toolkit – a prospecting solution for agents.

The toolkit is a data and prospecting platform that sits alongside Iamproperty’s auction, CRM and onboarding and conveyancing platforms for its network of 6,000 estate agency branches.

NO SIGN-UP FEES

The first 100 existing agents who join will receive £50 credit to get started. With no lengthy contracts or sign-up fees, agents pay for what they use.

Key features include expert property data and reports, which include 70% of clients’ upfront Material Information; targeted on-market and off-market campaigns as well as customisable direct mail templates and automation tools.

Ben Ridgway (main picture), Co-Founder of Iamproperty, says: “The Marketing Toolkit will be an asset for agents, helping them to win and convert more business without putting a lot of time and resource into prospecting.”

He adds: “Having a lead generation tool alongside our solutions portfolio is a key part of our ecosystem roadmap, and it was important to us for our agent network to have free access to the toolkit, as an added value of partnering with us.”

STAND OUT

John Nicholson, Managing Director at Dowen Estate Agents, says: “The automated trigger campaigns are a stand-out feature of the Iamproperty Marketing Toolkit.

“The solution is ideal for an independent agency like ours as we don’t have a massive team to dedicate to prospecting. You just set up the campaigns and watch the leads come in.”

The proptech platform made the announcement yesterday afternoon during an online presentation to agents and follows its acquisition of prospecting data and leaflets outfit Information Works in February.

That deal, for an undisclosed sum, was a 100% shareholder acquisition and was helped and advised by Muckle LLP and Azets.