Savills ‘detached house’ listing kicks off viral Twitter comments

Venerable estate agency's Rightmove listing has been widely shared online but in a way its lister probably hadn't expected.

savills

Savills has prompted hilarity on social media after the estate agency posted a property for sale on Rightmove tagging a vast castle for sale as a ‘detached house’.

The property in question is The Street in Hythe, Kent for sale at an asking price of £11 million.

“Situated on the edge of the escarpment, this Grade I listed castle enjoys stunning views across the Romney Marsh towards the English Channel,” the listing says.

It comes with a vast main house with a Great Hall, a staff flat, five holiday cottages and 130 acres of woodland, grazing and gardens which is already a thriving corporate events and wedding venue.
Although listed on the Savills website as a ‘chateau/castle’ that would challenge even the most deep-pocketed millionaire for its running costs alone, Savills has been forced by Rightmove’s drop-down menu to advertise on the portal as a detached house.

The listing was posted on Twitter and a lively discussion ensued including one agent who said they’d hosted their wedding there and that it had ‘creepy dungeons’.

But many of the online comments centred around Savills’ gargantuan under-statement within the Rightmove listing.

The detached house tag appears to have done the trick – unusually for a Twitter post about a sales listing, it’s been viewed over 1,000 times and shared 113 times.

Simon Cook, a data analyst at The Spectator magazine, said: “Splendid British understatement her by Savills”.

Another Twitter user said: “An Englishman’s castle is his home. My aunts used to live in the cottage next door, back in the 80s.”

Read more about social media listings.


What's your opinion?

Back to top button