Back in the room

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Auction House London is considering whether to bring its sales back into the auction room in the near future.

Auctioneer and Director, Andrew Binstock says that any decision to move away from livestream sales – which have been the only method of buying and selling during the pandemic – will have to be carefully considered.

Andrew Binstock added: “Livestream auctions have meant we can attract even more bidders to sales from all over the world during the past 18 months. There is still some reluctance though from some bidders to expose themselves to the risk of being in a room and a ‘hybrid’ format, would need to take account of the fact that sales can now take longer to complete. But whatever choice we make, the last few months of the year are looking very positive.”

UK wide analysis indicates that there has been a 10% increase in the engagement of 18–24- year-olds with its sales, and a 5% increase in the 25-34 age category during the pandemic, without the engagement by those aged over 65 dropping away.

At its recent sale, Auction House London had a 79% success rate with sales reaching almost £26m. Bidding was strong from the start with one plot, the site of a bungalow with planning permission to replace it with two homes, selling for well above its reserve and guide of £400,000 at £565,000.


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