OnTheMarket (OTM) has launched a new website, logo and look along with the largest upgrade to its features and functionality since creating its original site in 2015.

The portal says its new user interface and features have been re-designed from the ground up, with a suite of upgrades, features and improvements, many based on suggestions from OTM’s agency community as well as consumer visitors to the site who have provided feedback.

These include changes to its property search including Wish List, Help Me Choose, Travel Time Search, and Street Search, as well as UX updates to Ask The Agent, Reserve Buyers List and Viewing Time Requests.

Also, a new countdown clock feature has been added to show house hunters what time remains until Only With Us listings will be made available to Rightmove or Zoopla, while listings totally exclusive to OTM will still be labelled as ‘Only With Us’ but not feature the countdown clock.

TV advert

The new branding and execution will be featured in a new TV advert and multi-platform marketing campaign that is launching in late December which The Neg understands will replace the previous ‘Chas and Dave‘ style singing ad.

“This is the biggest moment for OnTheMarket since its launch nearly seven years ago and represents the start of a new chapter for the business,” says OTM CEO Jason Tebb (pictured).

“I pledged real change for agents and consumers within 12 months and this is proof that we’re keeping that promise.

“I’m delighted to introduce improvements that will kick-start a change in the way consumers search for their dream home.

“We are listening, innovating and delivering for both consumers and agents and our new website strengthens our position as a leading player in the industry.

“The most consistent feedback from my Town Hall meetings was that our agents said they want us to focus on lead quality rather than just lead volume.”