The estate agent who left a leading upmarket estate agency after a vendor claimed that their security had been compromised by pictures he posted on Instagram has been named.
Daniel Daggers, who is one of the UK’s most prolific and followed property Instagram users, has been on gardening leave since resigning from Knight Frank last year, the company has confirmed.
40-year-old Daggers had risen to be a social media star while working for the agency within its ‘super prime’ London office, building up a following of 30,000 followers on his Instagram account.
He is one of several social media estate agency stars working for Knight Frank who have become more well-known than the company they work for, a recent trend in the UK market copied from the US.
Calling himself ‘Mr Super Prime’, his Instagram account includes pictures of Daggers with wealthy clients, colleagues and friends, and information about his awards and sales successes.
In one post he claims to have sold properties worth £241 million during 2018/19 and listed properties worth in excess of £1 billion. His sales have included a detached house in central London for £95 million and a Mayfair penthouse for £33 million.
But after 12 years with Knight Frank, Daggers is now on garden leave and will leave the company next month after a client complained one of the property pictures he had posted on his Instagram timeline had invaded their privacy and created a ‘security risk’.
Vendors in the super-prime market for properties selling at over £10 million are notoriously paranoid revealing details online about their addresses, wealth and personal lives.