Beauchamp Estates founder bags ‘Mr Mayfair’ as sales chief

Ultra-Prime estate agent Beauchamp Estates has appointed London Super-Prime specialist Charles Lloyd as Head of Sales who will be based at the agency’s Mayfair office on Curzon Street.

Lloyd will also be looking after Ultra-Prime sales across Mayfair, St James’s, Kensington & Chelsea and neighbouring Prime Central London enclaves as well as advising Beauchamp Estates’ global network of Ultra-High-Net-Worth clients.

GLITTERING CAREER

Lloyd has been involved in residential property for 35 years and enjoyed a glittering career so far – earning himself the epithet ‘Mr Mayfair’ and being namechecked in wealth management bible Spear’s 500.

A key player in some of the most high-profile Super-Prime transactions in Prime Central London he has also held the record for the most expensive house ever sold in Mayfair, in May 2015, for £90m, at £4,700 per sq. ft.

His new role is also a return to Beauchamp Estates, for whom he worked as a Senior Negotiator across the high-value London homes market between 1992 and 2006.

He rejoins from CBRE where in 2020 he was tasked with co-founding its Private Office, primarily helping Ultra-High-Net-Worth private clients in their sale and acquisition of Super-Prime homes across Prime Central London and the Home Counties. He also oversaw discreet off-market trophy home sales on behalf of clients.

Lloyd says: “Having worked in the corporate world for many years, I was keen to get back to the cut and thrust of buying and selling at an independent Ultra Prime agency so returning to Beauchamp Estates was an obvious choice.

“I have watched and admired the way the firm has expanded since I left in 2006 from being a boutique London agency into a multi-national global leader in Ultra-Prime property.

“I bring to the role not just a forensic knowledge of Mayfair and the Prime Central London property market but of what makes each neighbourhood so special.”

PRIME LONDON

Gary Hersham (main picture), Founding Director of Beauchamp Estates, adds: “We are delighted to welcome Charles back to the Beauchamp Estates fold, this time as Head of Sales for our Mayfair office, handling properties and deals in Mayfair and neighbouring Prime London addresses.

“Charles is one of London’s best-known and most successful agents who has held the record for the most expensive house ever sold in Mayfair.

“He brings with him a profound knowledge of the Ultra-Prime residential market and a deep understanding of how to advise Ultra-High-Net-Worth clients.”

Competition for London’s top talent has been hotting up all year long.

Last week The Neg reported how Alex Isidro had joined United Kingdom Sotheby’s International Realty from rival Foxtons as the luxury London estate agency continues to sweep up the capital’s top agents