Ooh la la! Starry agency cold-starts two more branches on Côte d’Azur
Beauchamp Estates is targeting luxury resorts of Mougins and St-Jean-Cap-Ferrat and capitalise on post-pandemic return of super-rich buyers.
Gary Hersham’s Beauchamp Estates has opened two offices in the South of France in the luxury resorts of Mougins and St-Jean-Cap-Ferrat (main picture) as it attempts to capitalise on the post-pandemic return of super-rich international buyers to the French Riviera.
The two new French branches, known as Beauchamp Estates Mougins and Beauchamp Estates Cap Ferrat, offer sales, lettings and property management services and each are situated in ultra-prime locations.
BILLIONAIRES
They complement the existing branches in the ‘billionaire’s holiday destination’ which are located in Cannes and St Tropez and it is also looking at new office premises in Monaco and London.

Providing 485 sqft (45 sqm) of commercial space, Beauchamp Estates Mougins is located on the Avenue Saint-Basile, just off the Penetrant Grasse-Cannes express-way, one of the principal routes into the region.

Comprising 1,830 sqft (170 sqm) of office space, the Cap Ferrat branch is onon Avenue Claude Vignon, in the centre of St-Jean-Cap-Ferrat, enabling the office team to reach the various ultra-prime waterfront property locations.
Both branches have been newly refurbished with the Beauchamp Estates name and logo on the fascia, and the smart glass fronted facades featuring windows displaying property instructions and video-screens.
Inside, both offices have stylish contemporary interiors with meeting areas for clients, office space for the teams and private consultation space.
The teams are led by Adrien Willing-Lamy, MD of Beauchamp Estates (France), supported by a team of sales and lettings managers and negotiators and property management staff.
PENT-UP DEMAND
Willing-Lamy says: “Since the end of the COVID-19 pandemic we have seen a surge in pent-up-demand and ultra-prime property values along the French Riviera have risen by 15% to 20%.
“Over the last 12 months we have seen the return of international buyers especially wealthy purchasers from the USA, Middle East, UK, Switzerland and Nordic countries..”

Gary Hersham, Founding Director of the firm who featured in The Guardian profile last year, adds: “One of the results of the COVID-19 pandemic is that clients learnt to work from anywhere in the world and operate their business interests from home or the office.
As a result of this transformation our clients looking at buying or renting luxury homes on the French Riviera are increasingly looking at having second homes rather than purely summer vacation homes, where they can work remotely, whilst enjoying a change of scene and sunshine lifestyle.”