Beauchamp Estates completes £30.45 million super-prime deal

An Emirati businessman will use the penthouse as his Mayfair home and for hosting guests with the neighbouring apartment used for staff and guests.

Greybrook House Penthouse reception room with private terrace overlooking London.

Ultra-prime estate agent Beauchamp Estates has completed a major £30.45 million super-prime deal, selling the 5,818 sqft duplex penthouse with roof garden, a neighbouring three bedroom 2,700 sqft apartment and a staff flat in Mayfair’s Greybook House.

An Abu Dhabi multi-millionaire businessman picked up the trio of properties by developer Fenton Whelan on a Christmas shopping trip to the capital after he allegedly also noted their proximity to posh hotel and restaurant Claridges.

LONDON BASE

Beauchamp Estates say that the penthouse (main picture) and staff flat – listed at £21.5 million – and the three-bedroom apartment – listed at £8.95 million – will provide a perfect London base and pied-a-terre for the Emirati businessman who will use the penthouse as his Mayfair home and venue for hosting guests, with the neighbouring apartment and staff flat used for guest accommodation and staff.

Greybrook House, a Grade II Listed, six-storey Art Deco building, pictured at night.
Greybrook House: Grade II Listed Art Deco building.

Located between Claridge’s and Bonhams, Greybrook House is a Grade II Listed, six-storey Art Deco building originally designed by architects Sir John Burnett & Partners and built in 1929 as the London headquarters and showroom of world-renowned piano manufacturers Bechstein.

The buildings’ iconic Art Deco design is immediately identifiable with the exterior finished in white Portland stone complete with sleek Deco style windows and at ground level detailed bronze doors.

Fenton Whelan completely refurbished and modernised the historic building, transforming it into a new residential address whilst paying homage to its pedigree and taking design inspiration from Claridge’s façade and interiors opposite.

LANDMARK SALE

Gary Hersham, Founding Director of Beauchamp Estates, says: “Beauchamp Estates is pleased to have closed this landmark sale at Greybrook House, one of the largest apartment deals done in Mayfair during 2023, managed by my colleague Yahya Swallem.

Gary Hershham, Beauchamp Estates
Gary Hershham, Beauchamp Estates

“The Greybrook House deal underlines how strong the Mayfair super-prime housing market has been during the last 12 months.

“Mayfair is currently the most sought-after address in Prime Central London for wealthy home buyers from around the world.”

Yahya Swallem, Beauchamp Estates
Yahya Swallem, Beauchamp Estates

Swallem, Senior Sales Consultant at Beauchamp Estates, adds: “The £10 million plus deals landscape in Mayfair has been dominated by American, Indian and Middle East buyers who have chosen to invest in London’s very best residential real estate which is a proven safe-haven and stable asset class.

“Mayfair is seen as the address of choice for global capital and remains arguably the most desirable location in Europe for multi-millionaires and billionaires to buy or rent a home and spend their time.”

AVERAGE HOME

The Neg reported last month how Beauchamp Estates’ Ultra-Prime Barometer Wealth Report revealed the average billionaire’s home in London now costs £18.8 million in Mayfair (averaging £3,520 per sqft) and £15.4 million in St John’s Wood (averaging £2,869 per sqft).

In 2023 billionaires typically spent £30 million on purchasing a London house that averages 11,200 sqft, compared to 2022 when they spent on average £21 million buying a home averaging 7,000 sqft.

Greybrook House penthouse reception room pictured in full.
The Greybrook House penthouse: A perfect London base and pied-a-terre for the Emirati businessman.

 

The Greybrook House penthouse roof garden has a stone patio and green shrubbery.
Penthouse: The roof garden.

Photo Credit: GRANT FRAZER


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