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Estate agencies joining Boomin pin hopes on ‘breaking duopoly’

A lot is riding on looming Boomin launch as many agents say more competition will loosen grip of Zoopla and Rightmove.

Nigel Lewis

boomin

Boomin has released its latest list of new joiners, several of whom have revealed that the key reason they are joining the platforms is a hope that it’s success will force Rightmove and Zoopla to drop their fees.

The Negotiator also understands that Boomin now has between 2,000 and 3,000 estate agencies committed to the platform prior to its delayed launch, although the company would not confirm this.

Latest agents to join between them operate over 170 branches including blue-chip multi-branch agency Taylors and national build-to-rent management and lettings operator FirstPort.

Other multi-branch names on the list include (see below) Bradleys, Beresfords, Seymours, Taylors, Andrew Milsom, Redbrik and Merry Weathers.

milsom“What is not to like? An innovative approach to engage with potential applicants and clients over a longer period, free for the first year and no tie in if results don’t flow,” says Andrew Milsom (pictured).

“Hopefully timely competition for the portal that thinks it can keep increasing costs in an uncertain world.”

Michael Bruce, Executive Chairman & Founder of Boomin, says: “Agents must decide between the status quo, which has changed little in twenty years and is limited in scope to classified advertising, with unfair, unaffordable fees for the vast majority, and embracing change, harnessing the latest technology and innovation.”

The full list is:
Bradleys Devon, Cornwall and Somerset
Beresfords Essex
Bridges Hampshire and Surrey
Seymours Surrey
Taylors West Midlands
Hammond Stratford Norfolk
Rush Witt & Wilson Kent and Sussex
Aldreds Suffolk and Norfolk
Dowen North East of England
DJ&P Newland Rennie South West and South Wales
Andrew Milsom Berkshire, Bucks and Oxon
Merry Weathers South Yorkshire
Redbrik Sheffield
FirstPort Nationwide
Richard James London

 

January 11, 2021

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