Boomin has released its latest list of new joiners, several of whom have revealed that the key reason they are joining the platforms is a hope that it’s success will force Rightmove and Zoopla to drop their fees.
The Negotiator also understands that Boomin now has between 2,000 and 3,000 estate agencies committed to the platform prior to its delayed launch, although the company would not confirm this.
Latest agents to join between them operate over 170 branches including blue-chip multi-branch agency Taylors and national build-to-rent management and lettings operator FirstPort.
Other multi-branch names on the list include (see below) Bradleys, Beresfords, Seymours, Taylors, Andrew Milsom, Redbrik and Merry Weathers.
“What is not to like? An innovative approach to engage with potential applicants and clients over a longer period, free for the first year and no tie in if results don’t flow,” says Andrew Milsom (pictured).
“Hopefully timely competition for the portal that thinks it can keep increasing costs in an uncertain world.”
Michael Bruce, Executive Chairman & Founder of Boomin, says: “Agents must decide between the status quo, which has changed little in twenty years and is limited in scope to classified advertising, with unfair, unaffordable fees for the vast majority, and embracing change, harnessing the latest technology and innovation.”
The full list is:
|Bradleys||Devon, Cornwall and Somerset|
|Bridges||Hampshire and Surrey|
|Rush Witt & Wilson||Kent and Sussex|
|Aldreds||Suffolk and Norfolk|
|Dowen||North East of England|
|DJ&P Newland Rennie||South West and South Wales|
|Andrew Milsom||Berkshire, Bucks and Oxon|
|Merry Weathers||South Yorkshire|