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‘Boycott Rightmove’ Facebook group set to pass 1,500 member mark

Set up just three weeks ago following Rightmove's ill-judged initial 'deferred payments' fees offer, the group offers radical ideas and practical advice on dealing with the portal during the crisis.

Nigel Lewis

rightmove

Over 100 estate agents have joined a Facebook group over the Easter Bank Holiday weekend that calls for estate agents to quit Rightmove, taking its membership to nearly 1,500 people.

The group was set up by three estate agents on 19th March, the day that Rightmove announced its ill-judged deferred fees offer, and has been rapidly picking up new members.

Its Facebook page, which is called Boycott Rightmove, has become a lively debating platform for agents about how best to tackle the portal over its high fees but also a self-help group for agents seeking support over their decision whether to quit the portal or not.

The group’s founders are Alan Herbert of Luton agency Esquire Estates, Paul Davies of Horsham firm At Home Estates and Lettings and Imran Khan, also of Esquire Estates.

Members of the group, who are calling for more agents to join their campaign to tackle Rightmove head on, have been discussing and voting on a series of ideas.

Website leads

These include requiring the portal to pass leads from its listings direct to agents’ own websites; setting up an industry ‘union’ to enable agents to negotiate collectively with all the portals; alerting each other to deals that Rightmove, Zoopla and OnTheMarket have been offering agents individually rather than collectively; and discussing how best to negotiate portal fee reductions or early contract exits.

Perhaps most crucially, the page is also packed with comments from estate agents who have quit Rightmove or Zoopla, outlining what happened next to their businesses and lead generation.

Visit the group’s Facebook page. 

Read one agent’s reasoning behind his decision to quit the portal.

April 14, 2020

One comment

  1. My view on Rightmove and its aggressive and corrosive relationship with agents is well known, and I am part of ‘Boycott Rightmove’ an excellent initiative. What is clear though is that, ‘nothing is clear’. As agents have different agendas depending on their own needs, which is to be expected.

    Maybe the strongest thing that has come to the surface is, Rightmove has a pricing plan that favours some and not others, the true cost of the service is nowhere near the price being charged, and that without agents stock – Rightmove will cease to be.

    The other extremely positive thing to come out of the anti-Rightmove forums is the solidarity that agents now have, this terrible epidemic has stripped away the usual insular instincts of agents (I was that agent) and it has been replaced by a more humanist and helping philosophy.

    Maybe now is the time for a collective union of agents, yes there is the NAEA, the Guild etc, all doing worthwhile functions, but an agents Union (not trade union) where all agents have an equal voice, so an owner with one branch, or a self employed hybrid agent, has the same voice as the CEO of a corporate with 700 branches.

    A union where all agents can have their say, and discuss topics that have a universal impact on them all. Instead of having the government forcing through ill thought out legislation or reforms that have a negative and far reaching impact.

    With technology, we can now communicate in a split second, so maybe agents could harness this approach to have collective discussions, and make some headway, via a union – because they are in the driving seat rather than real estate elders making decisions about the way agency should go – based on their experiences, which may not be so relevant as agents on the frontline doing business on a daily basis.

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