Over 100 estate agents have joined a Facebook group over the Easter Bank Holiday weekend that calls for estate agents to quit Rightmove, taking its membership to nearly 1,500 people.
The group was set up by three estate agents on 19th March, the day that Rightmove announced its ill-judged deferred fees offer, and has been rapidly picking up new members.
Its Facebook page, which is called Boycott Rightmove, has become a lively debating platform for agents about how best to tackle the portal over its high fees but also a self-help group for agents seeking support over their decision whether to quit the portal or not.
The group’s founders are Alan Herbert of Luton agency Esquire Estates, Paul Davies of Horsham firm At Home Estates and Lettings and Imran Khan, also of Esquire Estates.
Members of the group, who are calling for more agents to join their campaign to tackle Rightmove head on, have been discussing and voting on a series of ideas.
These include requiring the portal to pass leads from its listings direct to agents’ own websites; setting up an industry ‘union’ to enable agents to negotiate collectively with all the portals; alerting each other to deals that Rightmove, Zoopla and OnTheMarket have been offering agents individually rather than collectively; and discussing how best to negotiate portal fee reductions or early contract exits.
Perhaps most crucially, the page is also packed with comments from estate agents who have quit Rightmove or Zoopla, outlining what happened next to their businesses and lead generation.