Columns
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MARKET UPDATE: House prices and the economy – it’s complicated!
Kate Faulkner reviews the latest house price indices in the context of the current economic ups and downs.
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GUIDE: Content marketing strategy for estate agents
Successful content marketing for estate agents requires a clear strategy with specific goals designed around your audience. Read these top tips from Nelly Berova of Art Division.
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GUIDE: ‘Why estate agents should outsource their marketing’
Looking to grow your estate agency? Outsourcing your marketing might help you scale up – letting you concentrate on the business of selling and letting homes.
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‘Young ambitious estate agents face too many barriers now’
Adam Walker discusses the political and economic challenges around recruiting new young agents into the property sector.
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ANALYSIS: Property supply and demand ‘looking good’
According to the forecasts, the property supply pipeline is looking as good as demand for the coming year, writes Kate Faulkner.
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The Ombudsman Files – Reckless tenant referencing leaves landlord fuming
Rebecca Marsh examines the case of an agent's failure to disclose the results of referencing, which led to unpaid rent and a landlord claim.
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How effective is email marketing for estate agents?
Email marketing is by far the best way of getting a great return on investment of any marketing tool, whether SEO, PPC advertising or social media.
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ANALYSIS: TOWN AND CITY TRACKER – North-South divide remains
Kate Faulkner looks at the latest property market data for towns and cities which suggests the underlying cause of performance is a ‘north and south’ divide.
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REGIONAL HOUSE PRICES: Long-term trends have resumed
Property market expert, Kate Faulkner, reveals that regional and country changes in house prices are mostly on par with inflation.
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PROPERTY MARKET UPDATE: Seasonal price falls but surge in activity
Depending on the source, house prices have seen seasonal falls or small increases, but property market activity is on the rise regardless, reports Kate Faulkner.
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