Countrywide has revealed this morning that it is to renew its listing with Zoopla and PrimeLocation for another three years for its multiple brands, which between them have nearly 1,000 branches across the UK.
The new agreement starts on January 1st next year and covers both sales and lettings, although Countrywide CEO Alison Platt says she wants to maximise “the strategic benefits from their partnership”.
Alison’s signature on the new contract means ZPG has passed an important test a year after Countrywide sold its remaining stake in ZPG for £29.2 million. It was one of the three key agent groups to invest in Zoopla in 2010 alongside LSL and Connells.
The extent of this new partnership has not been revealed but is likely to see Countrywide leverage its listing power to access deals for some of ZPG’s other property-related businesses such including recently-acquired market analytics firm Hometrack and consumer finance portal www.money.co.uk and utilities switching portal uSwitch.
“As the leading property services business across the UK, Countrywide is pleased to have cemented a refreshed and extended relationship with ZPG,” says Alison Platt.
“The benefits to our Group and to our brands are significant and give us a strong platform to grow our business in the coming months and years.”
Alex Chesterman, CEO of ZPG says: “We are delighted to extend our relationship with Countrywide who have long been an important partner for ZPG and there are clearly significant opportunities for both businesses as a result of this new agreement.
“We look forward to continuing to ensure that Countrywide’s customers get the maximum enquiries for their properties and to extending our relationship as one of Countrywide’s most effective business partners.”