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Frank Knight is to launch a big new marketing push with help from an advertising firm that’s helped Cadbury, O2 and Nationwide sell their wares.
The ads are the latest iteration of its ‘Partners in Property’ campaign that has been running since May last year, which it launched with an ad voiced-over by Downton Abbey actor Hugh Bonneville.
As well as a new look and feel for its print advertising, Knight Frank will roll out new billboard, direct mail, radio and bus adverts from next month.
The new ads (pictured) will appear across some of the key railway stations and tube lines, as well as on large format digital billboard and selected Waitrose sites nationwide.
This campaign (see right) will target several key groups – core, prime, country, downsizers and upsizers.
Knight Frank is also to release a new radio ad which will appear on Classic FM and also hosted by The Economist, Financial Times and The Guardian throughout September and October.
This latest activity from the firm builds on Knight Frank’s earlier positioning: “Today, it’s not an estate agent you need. It’s a partner in property” which focuses on its core principle – partnership.
Tim Hyatt (pictured), Head of Residential at Knight Frank said: “Since its launch, our Partners in Property campaign has been highly successful, it represents our purpose and values and resonates with our teams and client base across the globe.
“Now two years on and I am delighted to see it evolve further, with this latest creative by VCCP Business some of the best we have done to date.
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