London estate agency Foxtons has launched two digital initiatives for customers in its full annual report for 2018, which earlier this month revealed it had its first loss since going public.
This includes a ‘tenancy tracker’ app that enables tenants to report faults and maintenance issues, and offering registered users of its My Foxtons portal to see properties before they are uploaded to Rightmove and Zoopla.
Its in-house developed tenancy tracker app hosts a suite of services including all tenancy details and documents, and tenants can upload any issues via the app including photo and video evidence for their landlord or property manager to identity and fix.
The app also includes several services supplied by outside proptech firms including a chat function that enables landlords or property managers to communicate with tenants directly.
“We’ve curated offers from a variety of companies and services, allowing our tenants to benefit from partnerships designed to make their life easier,” the company says.
The a new move for Foxtons, which has always developed its own technology rather than relying on outside systems or services.
Foxtons also says its other key technology, its online My Foxtons account, continues to be a key plank in its customer service model. The My Foxtons tech is the consumer-facing front of its ‘BOS’ CRM system and this has been upgraded recently, the company has revealed.
This includes allowing users to see properties before they come on the market via Rightmove and Zoopla. At the moment 711,080 mainly sales customers have My Foxtons accounts with 11,335 tenants using the service every month alongside 8,100 landlords.