Off-plan buyers ‘see £26,000 uplift before moving in’
Foxtons claims buyers of new-build homes in London can enjoy a big increase in value of their property.
Off-plan buyers can achieve a big uplift in value of their new home even before they move in, according to Foxtons.
In London, these buyers can make more than £26,000 ahead of picking up the keys to their property.
In the past five years, new-build house prices across London have increased by an average of 0.23% per month, with this average monthly rate of growth climbing to as high as 0.4% in Bromley, the agency says.
Price climb
The average new-build property currently costs £535,157, and for the buyer purchasing off-plan this means they could see this price climb to £561,412 during the estimated 21 months it takes to complete. That’s an increase of 4.9%, or £26,255.
In Islington, buyers purchasing off-plan could see a potential uplift of £40,244 before completion, while in Richmond upon Thames the increase could total £35,268.
Buyers can benefit from house price growth during the build period.”
Joel Ellis-Duffy, Sales Director New Homes at Foxtons, says: “Buying off-plan has long been a strategic move for those looking to maximise value, and our analysis shows just how effective it can be in the current market.
“Even without additional developer incentives, buyers can benefit from house price growth during the build period, which can translate into a notable uplift by the time the property is completed.
12-year low
Last month, Hamptons warned the Government it faced more difficulties in hitting its housebuilding targets as off-plan sales hit a 12-year low.
Just 33% of new homes in England and Wales were sold before construction was complete in 2025, down from a peak of 49% a decade ago and the lowest share since 2013, the agency said.
