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Estate agency asked to remove references to Zoopla from its website

Wiltshire firm had claimed to list properties on Zoopla and PrimeLocation but only now uses Rightmove to market its properties.

Nigel Lewis

zoopla

A seven-year-old Wiltshire estate agency has removed references from the company’s website that it lists properties on Zoopla after a complaint from a rival estate agency.

The complainant spotted that the company only uses Rightmove and asked the Advertising Standards Authority (ASA) whether its claim to use Zoopla was misleading.

Former listings on Zoopla and its sister site PrimeLocation indicate that Grylls Adams have stopped using the portals since at least 2016.

The matter was resolved informally between the one-branch estate agency and the ASA without the need for a full adjudication.

Grylls Adams, which is based in the town of Melksham, has agreed to amend its website.

Recruitment

The family-run company recently recruited a branch manager for its offices in the picturesque and thriving town, which will soon gain global fame when Cursed, a major Netflix drama being filmed at a property there is premièred later this year.

Grylls Adams is run by family members Lisa and Jasmine Grylls Adams, whose business currently lists 41 properties for sale on Rightmove.

July 10, 2019

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