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Housing minister slammed over ‘Krug plug’ for champagne

Labour counterpart says Chris Pincher's article extolling the virtues of £170-a-bottle champagne is inappropriate in current economic climate.

Nigel Lewis

chris pincher krug housing minister

Housing minister Christopher Pincher has attracted criticism after writing a guest blog for a Conservative magazine extolling the virtues of Krug champagne.

What might have passed for a jolly New Year’s message has gone down, unlike the champagne, unpalatably in some quarters as millions of people labour under a flat economy, furlough and a aggressively swirling coronavirus.

Writing in the magazine, Pinchers says: “The year has turned, and we too must turn our faces forward. We must raise a toast to the future; and toasts should be drunk with champagne. In the land of shimmering champers, at least in my opinion, Krug is king.”

“It is ideal for lifting the spirit and lighting up a darkening winter afternoon. So, if you have the chance, or the wherewithal, to buy a bottle, these bubbles will brighten your family bubble and provide an alternative vaccine until the real thing provides more permanent inoculation against the memory of last year.”

Krug plug

But what was perhaps hoped to be a light-hearted plug for Krug champagne and a call to arms for a better 2021 has raised the ire of shadow housing and planning minister Mike Amesbury, MP.

“With every dot and comma of this column, Chris Pincher has shown how truly out of touch and breathtakingly arrogant he is,” he said.

While leaseholders were having sleepless nights about how they would find thousands of pounds to make their flats safe from dangerous cladding and more than half a million in rent arrears or temporary accommodation struggling to make ends, the housing minister was recommending they buy bottles of champagne costing £170.”

Read Pincher’s article in full.

January 7, 2021

One comment

  1. What a [email protected], !

    To describe the Housing Minister as a tad insensitive would be the Understatement of the New Year !

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