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Hunters begins testing new ‘flexible working’ CRM system

Franchised network group says SKIPA system will also cut out many of the labour-intensive chores agents face on a daily basis.

Nigel Lewis


Hunters has revealed more details about its new in-house ‘hybrid-style’ software system that will be rolled out across its franchisee network in the coming months and which, it claims, has already helped its brand achieve a 97% customers service rating.

Called SKIPA, the company has been piling cash into its development because, it believes, the Covid-19 pandemic has accelerated the ‘technology revolution’ by between three and five years.

“SKIPA will ensure that our customers and agents benefit from the latest technological user experiences and capabilities and will enhance productivity and efficiencies across our network,” says Hunters’ chairman and MP Kevin Hollinrake.

“It will facilitate a more flexible way of working and automate many normally labour-intensive processes, leaving our agents free to list, sell and let more homes.”

Hunters has revealed the new system on the same day it announced mixed results for the first six months of the year.

Reduced turnover

This includes a £2 million year-on-year reduction in revenue from its franchisees to £17.2 million, but increased profits (up 30% to £1.44 million) and five new branches.

This has led its board to reinstate dividend payments to share shareholders.

Kevin Hollinrake Hunters image“Since the lockdown, we have seen significant levels of activity from those looking to move home and we are in a strong position to weather the uncertainty ahead and are excited with the progress we have made with our new CRM,” says Hollinrake.

“Sales activity increased in June, July and August, with August instructions being 38% ahead of last year increasing the network pipeline of sales due for exchange and completion [by] 43%.”

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September 29, 2020

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